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Abstract

With the burgeoning of technology enabled communication, interactional transactions have become heavily dependent and concentric upon webbed web. New communication networks empowered with digital technologies and internet are foremost tools which have enabled the enterprise of completely new representation of information production and dissemination, cultural production, management and control. In this era of globalization transformation in cultures is often equated as the hybridization. It has been essentially a post colonial term with rare occasions of broad discussion. The notions globalization and hybridity are always inextricably connected, in terms of ambiguity, literally and metaphorically, explanatory and descriptive. The transformations in Indian culture and society have been fueled by both endogenous as well as exogenous processes. The present paper is an attempt to trace hybridity of culture through prisms of New Media.

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