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Abstract

Producing a product or service that accomplishes a consumer requirement is necessary for a small business to reach a success, but a durable concept only is not sufficient to ensure profitability. Small businesses have to convince and influence the consumers to try a new product and find ways to supply those products to consumers to be successful. Computers are used as a powerful tool for supporting small companies in many aspects of marketing new products and services.Digital marketing one of the type of marketing used widely nowadays. In this type of marketing companies do marketing of their products or services by using digital technologies. This involved mostly the Internet, mobiles, display advertising or any other digital medium.

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