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Abstract

Dinning out is a prominent trend in Indian populacetoday. Visiting places to eat out once a week is common for families andthoseresiding solitary or independent for reasons being working far from residential areas or students and couples residing far from parents observe regular visits to the eating out places. Moreover, restaurants and other similar places are competent enough to develop a customer centricmarket. Proposals like discounting coupons, food festivals, elaborated buffets, home delivery etc. welcome present day eating out lifestyle with open arms. Thus, customer satisfaction and customer retention is the prime focus of restaurants and similar eating out places these days.

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