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Abstract

In India Tourism is one of the oldest and Popular form of travel and tourism Industry. Today sustainability is considered as one of the aspect of tourism development in the country. There has been dramatic growth in tourism in recent decade due to the importance of sustainability. The desire of regions and cities to distinguish themselves in a globalizing world has produces a raft of studies related to image and identity. The growth of tourism as an area of consumption and experiences has stimulated more research on sustainable tourism. As sustainability is considered as one of the important factor for growth in Indian Travel and Tourism, There is a need to tie sustainability more closely to the local in the face of global serial reproduction for bringing creativity in tourism. Therefore researcher wants to conduct the study to understand the emerging issues and opportunities in sustainability in Tourism in India.

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