Main Article Content

Abstract

Digital banking has changed the entire functioning and operations of the banks .The private sector banks in India have been fast in adopting the digital technology and have introduced customized online banking experience to the customers for greater efficiency and transparency. Mobile banking in India was introduced by RBI in the year 2008.Since then, the private banks have done well in adopting and implementing it to enhance customer experience and increase in customers. These study focuses on the bankwise mobile transactions of the top five private sector banks in India in the last threeyears(2017,2018 and 2019) and the various strategies  adopted by these banks to implement mobile banking and the services offered. These banks have been selected based on their free float market capitalization.It is a comparative study of mobile transactions of these five banks in the last two years.

Article Details