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The way of marketing has been changed in 21st century. It is accepted that Mobile-optimized websites and marketing methods are playing important role in business success in the contemporary days of modern period in modern market. However, whether either you wish to increase the bottom line for your brand or improve customer engagement at multiple touch points, your online marketing skills should include knowledge of the mobile marketing realm to help enhance your marketing strategies. Therefore, the main aim of this research paper is to study awareness about strategy of mobile marketing. This research paper explores the effects and various ways of mobile marketing has affected the Students. Student has rapidly used the mobile phones; this is the open door opportunities for marketers to market their product and services easily using the mobile phones.

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