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Online users in India have been growing tremendously day by day. Indian internet market is estimated to develop 3.5 times to touch its users to 175 million by 2020. Today, internet is an essential facilitator for every human and they made use of this medium almost in every phase of life. The purpose of this study is to explore factors influencing women students’ online buying behaviour. Simple Random Sampling was used to select the sample of 100 college students. The reason for development could be, easy accessibility of internet, increased number of online retailers, increased purchasing power, low price, saves your time and energy, easy mode of payment and quick delivery of products. This study gives you detailed analysis of various motivating factors influencing the buying behaviour of women students in Thoothukudi city. It is also provides some insight to online sellers.


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