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Abstract

In current business situation the environmental issues plays as important role in business.  In most of the countries the government is faced about the environmental problems.  Green marketing refers to the process of selling products and services based on their environmental benefits.  In this study focused on awareness of green marketing among awareness of green marketing among women entrepreneurs. The purpose of this study to measure the awareness of green marketing in women entrepreneurs.  Finally the study provide suggestion to improve their efficiency of women entrepreneurs.  The sample size of the study is 60.  The study area only covered by the Tirunelveli.  The data are collected from both primary and secondary data.  The primary data are collected through questionnaire.  The secondary data are collected from books, journals and website etc.

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