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The highly competitive globalized environment results in increase in job pressure which lead to distract work life balance among the employees in life insurance sector. Employee job satisfaction and retention linked not only with financial constraints. There is increasing evidence that the work-life imbalance has direct impact towards employee retention, job satisfaction and job stress. It is acknowledged that work life balance policies are beneficial for employees and family members. This research paper delivers an analysis of the antecedents to work life conflict and family-work conflict among the life insurance sector. The paper also explores the work life balance practices and its impact towards employee job satisfaction and perception on work life balance in the life insurance sector of Tirunelveli district.

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