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Abstract

           The development of world wide web on the internet in the early 1990s, an increasing number of companies have been trying to carry out electronic commerce. Word of mouth sent via internet made available to an unspecified number of people by using online review platform particular person by using email, short mail services (SMS)or social networking sites (sns)person to person communication that occurs over the internet or another electronic form of communication. Through electronic commerce a close relationship can be formed and it saves time and money the internet global nature has created a medium for electronic word of mouth between consumers

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