Vol. 40 No. 16 (2020): International Conference on BusinessNext

 International Conference on BusinessNext

Held on March 5 & 6, 2020

Organized by: PG and Research Department of Commerce, 

Loyola College (Autonomous), Chennai 600034, India

Published: Feb 26, 2020

ROLE AND IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING

ROLE AND IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING

 1-10 DR R. BHAGYA LAKSHMI, S.M .AKILA
 PDF

M-COMMERCE- AN EVOLVING CONCEPT IN INDIAN ECONOMY

M-COMMERCE- AN EVOLVING CONCEPT IN INDIAN ECONOMY

 11-20 Archana SINGH, DR. A JESU KULANDAIRAJ
 PDF

A STUDY ON CHALLENGES OF SWAYAM COURSES IN HIGHER EDUCATION IN RURAL INDIA

A STUDY ON CHALLENGES OF SWAYAM COURSES IN HIGHER EDUCATION IN RURAL INDIA

 21-26 MS. AYISHA JOTHI. T, DR. TAMILARASI MAILACHALAM
 PDF

A RELATIONSHIP OF “BEHAVIOURAL FINANCE THEORY AND INVESTORS’ BEHAVIOUR” IN INVESTMENT DECISIONS

A RELATIONSHIP OF “BEHAVIOURAL FINANCE THEORY AND INVESTORS’ BEHAVIOUR” IN INVESTMENT DECISIONS

 27-36 DR. CHANDRAKALA V
 PDF

A STUDY ON THE IMPACT OF YOUTUBE INFLUENCE ON CONSUMER PURCHASE DECISION

A STUDY ON THE IMPACT OF YOUTUBE INFLUENCE ON CONSUMER PURCHASE DECISION

 37-40 DR.N. MARIA JOSEPH, M. SUDALESWARAN
 PDF

IMPACT OF ADVERTISING ON SOCIAL MEDIA PLATFORMS

IMPACT OF ADVERTISING ON SOCIAL MEDIA PLATFORMS

 41-52 1DR. M. SALATHIYAN, 2A. ALFINA
 PDF

SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT

SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT

 53-60 A. JENIFFER, DR. A.XAVIER MAHIMAIRAJ
 PDF

A STUDY ON IMPACT OF INFLUENCER MARKETING AMONG COLLEGE STUDENTS

A STUDY ON IMPACT OF INFLUENCER MARKETING AMONG COLLEGE STUDENTS

 61-66 1SAISANGPUII SAILO, 2JOSEPHINE SANGITHA
 PDF

THEORETICAL AND ESSENTIAL CONCEPT OF CORPORATE LEARNING MANAGEMENT SYSTEM AND ITS FEATURES

THEORETICAL AND ESSENTIAL CONCEPT OF CORPORATE LEARNING MANAGEMENT SYSTEM AND ITS FEATURES

 67-74 PRATHIPA. V, 2DR. A. JESU KULANDAIRAJ
 PDF

SUPPLY CHAIN ANALYSIS IN SMALL AND MEDIUM ENTERPRISES PERFORMANCE IN AMBUR( CASE STUDY IN SHOE INDUSTRY )

SUPPLY CHAIN ANALYSIS IN SMALL AND MEDIUM ENTERPRISES PERFORMANCE IN AMBUR( CASE STUDY IN SHOE INDUSTRY )

 75-82 R. GAYATHRI, DR.PRIYA ANNAMALAI
 PDF

AN ANALYSIS OF TRENDS AND TRANSFORMATIONS IN INDIAN AUTOMOBILE INDUSTRY

AN ANALYSIS OF TRENDS AND TRANSFORMATIONS IN INDIAN AUTOMOBILE INDUSTRY

 83-90 A. S. JAGADEESH, R. P. SUVETHASHRI SUVETHASHRI
 PDF

A STUDY ON THE GREEN BANKING INITIATIVES IN INDIA

A STUDY ON THE GREEN BANKING INITIATIVES IN INDIA

 91-98 R P SUVETHASHRI, S. S. SHANKARI
 PDF

DIGITAL MARKETING SOCAIL MEDIA MAKETING

DIGITAL MARKETING SOCAIL MEDIA MAKETING

 99-108 SRUTHI SIVAKUMAR, RAMYA ANJUGAM.K
 PDF

A STUDY ON M- COMMERCE AND ITS IMPACT TOWARDS SOCIETY

A STUDY ON M- COMMERCE AND ITS IMPACT TOWARDS SOCIETY

 109-114 REEMA .R., CHANDINI. R,
 PDF

ROLE OF PARENTAL BACKGROUND IN THE CHANGING ATTITUDE OF ADOLESCENTS IN CHENNAI CITY

ROLE OF PARENTAL BACKGROUND IN THE CHANGING ATTITUDE OF ADOLESCENTS IN CHENNAI CITY

 115-120 JAYABHARATHI. M, DR.B. VIJAYAKUMAR
 PDF

AN ANALYSIS ON CREDIT RISK MANAGEMENT WITH REFERENCE TO UNIFIED SOUHARDA CO-OPERATIVE LTD. BANGALORE

AN ANALYSIS ON CREDIT RISK MANAGEMENT WITH REFERENCE TO UNIFIED SOUHARDA CO-OPERATIVE LTD. BANGALORE

 121-130 DR.S. OVIYA
 PDF

A STUDY ON IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION TOWARDS CREDIT CARD SERVICES IN PRIVATE SECTOR BANKS (WITH REFERENCE TO CHENNAI CITY

A STUDY ON IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION TOWARDS CREDIT CARD SERVICES IN PRIVATE SECTOR BANKS (WITH REFERENCE TO CHENNAI CITY

 131-136 DR.A. VICKRAM M., M.Banu Rekha
 PDF

CUSTOMER SATISFACTION AMONG MOBILE BANKING USERS WITH REFERENCE TO ISLAMIC WOMEN IN THENI DISTRICT – A STUDY

CUSTOMER SATISFACTION AMONG MOBILE BANKING USERS WITH REFERENCE TO ISLAMIC WOMEN IN THENI DISTRICT – A STUDY

 137-142 DR.T. JOSEPH, SHIFAYA FATHIMA
 PDF

ROLE OF CELEBRITY ADVERTISEMENT IN DECISION MAKING PROCESS OF FMCG CUSTOMERS IN CHENNAI

ROLE OF CELEBRITY ADVERTISEMENT IN DECISION MAKING PROCESS OF FMCG CUSTOMERS IN CHENNAI

 143-148 K. TAMILSELVAN, S .KUMARESAN
 PDF

E-COMMERCE VS RETAIL

E-COMMERCE VS RETAIL

 149-156 NANCY DAS, DR. P. MARIA DOSS
 PDF

BLOCKCHAIN: AN UPCOMING TECHNOLOGY FOR EVERY INDUSTRY

BLOCKCHAIN: AN UPCOMING TECHNOLOGY FOR EVERY INDUSTRY

 157-164 R P SUVETHASHRI, A VICKRAM
 PDF

UNFOLDING E-COMMERCE – BLOCKCHAIN TECHNOLOGY

UNFOLDING E-COMMERCE – BLOCKCHAIN TECHNOLOGY

 165-170 VEDHAVARSHINI. R, SHARMILA. S
 PDF

A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS PREMIUM PHONES AMONG YOUNGSTERS (WITH SPECIAL REFERENCE TO CHENNAI

A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS PREMIUM PHONES AMONG YOUNGSTERS (WITH SPECIAL REFERENCE TO CHENNAI

 171-176 STANIS AVINASH S, ANTONY PRADEEP F, R P SUVETHASHRI
 PDF

A STUDY ON EMERGING TRENDS IN THE AUTOMOBILE INDUSTRY

A STUDY ON EMERGING TRENDS IN THE AUTOMOBILE INDUSTRY

 177-184 STANIS AVINASH S, FARHANA BASHEER, R P SUVETHASHRI
 PDF

A STUDY ON CONSUMER ATTITUDES TOWARDS YOUTUBE ADVERTISEMENT (WITH SPECIAL REFERENCES TO CHENNAI)

A STUDY ON CONSUMER ATTITUDES TOWARDS YOUTUBE ADVERTISEMENT (WITH SPECIAL REFERENCES TO CHENNAI)

 185-192 ANTONY PRADEEP. F, STANIS AVINASH. S, SUVETHASHRI R P
 PDF

A STUDY ON THE IMPACT OF ECOTOURISM ON THE SUSTAINABLE DEVELOPMENT OF LOCAL COMMUNITIES: EXPERIENCES FROM KODAGU DISTRICT

A STUDY ON THE IMPACT OF ECOTOURISM ON THE SUSTAINABLE DEVELOPMENT OF LOCAL COMMUNITIES: EXPERIENCES FROM KODAGU DISTRICT

 193-202 GRACE PRERANA, DR. D. RAJA JEBASINGH
 PDF

BANKING INDUSTRY – THE VITAL COG IN THE WHEEL OF ARTIFICIAL INTELLIGENCE

BANKING INDUSTRY – THE VITAL COG IN THE WHEEL OF ARTIFICIAL INTELLIGENCE

 203-210 VINMALAR J, DR. T. JOSEPH
 PDF

EMPIRICAL EVIDENCE FOR SOCIAL AND ECONOMIC EMPOWERMENT OF WOMEN IN THIRUVALLUR AND KANCHIPURAM DISTRICTS.

EMPIRICAL EVIDENCE FOR SOCIAL AND ECONOMIC EMPOWERMENT OF WOMEN IN THIRUVALLUR AND KANCHIPURAM DISTRICTS.

 211-218 DR. Dr. D.VIMALA, S. SELVI
 PDF

CYBER ENTREPRENURSHIP: AN EXPLORATION OF THE FACTORS AFFECTING PURCHASE BEHAVIOUR

CYBER ENTREPRENURSHIP: AN EXPLORATION OF THE FACTORS AFFECTING PURCHASE BEHAVIOUR

 219-226 SHEENA DAS,, DR. A. MARCUS
 PDF

REDEFINING HOME DELIVERY SYSTEM: CUSTOMERS’ PERCEPTION TOWARDS DUNZO MOBILE APPLICATION WITH SPECIAL REFERENCE TO CHENNAI CITY

REDEFINING HOME DELIVERY SYSTEM: CUSTOMERS’ PERCEPTION TOWARDS DUNZO MOBILE APPLICATION WITH SPECIAL REFERENCE TO CHENNAI CITY

 227-234 ELDHO BABU, ATHIRA . R., ELIZABETH. P., KAVALA KKATT
 PDF

CUSTOMER PERCEPTION ON ONLINE RAILWAY SERVICES

CUSTOMER PERCEPTION ON ONLINE RAILWAY SERVICES

 235-242 HARITHA JOY, DARVIN RAJ S, MEENU SHAJI, SIVA PRAKASH.S.K
 PDF

STUDENTS’ PERCEPTION TOWARDS E-LEARNING APPLICATIONS

STUDENTS’ PERCEPTION TOWARDS E-LEARNING APPLICATIONS

 243-248 MEENU SHAJI, RAJGOPAL. A, MERIYA VERONICA SAM, DARVIN RAJ S
 PDF

A STUDY ON WHETHER THE WEDLOCK OF INTERNET AND BANKING IS SUCCESSFUL

A STUDY ON WHETHER THE WEDLOCK OF INTERNET AND BANKING IS SUCCESSFUL

 249-252 DR.M. SALATHIYAN, DEVISREE R
 PDF

A STUDY ON CUSTOMER’S PREFERENCE ON E-TAILING OVER THE CONVENTIONAL SHOPS IN CHENNAI CITY

A STUDY ON CUSTOMER’S PREFERENCE ON E-TAILING OVER THE CONVENTIONAL SHOPS IN CHENNAI CITY

 253-258 C.CHRISTU STEEVARD, T.LOGESHWARA JEEVASUDAROLI
 PDF

A STUDY ON CONSUMERS ATTITUDE TOWARDS FACEBOOK AS A MEDIUM OF PURCHASE WITH SPECIAL REFERENCE TO COMMERCE STUDENTS IN CHENNAI CITY

A STUDY ON CONSUMERS ATTITUDE TOWARDS FACEBOOK AS A MEDIUM OF PURCHASE WITH SPECIAL REFERENCE TO COMMERCE STUDENTS IN CHENNAI CITY

 259-266 LEENA MERCY, E. MEGAREOUS PRINSON
 PDF

A STUDY ON CONSUMER BUYING BEHVIOUR OF ORGANIC FOOD PRODUCTS OF THIRUVANNAMALAIA STUDY ON CONSUMER BUYING BEHVIOUR OF ORGANIC FOOD PRODUCTS OF THIRUVANNAMALAI

A STUDY ON CONSUMER BUYING BEHVIOUR OF ORGANIC FOOD PRODUCTS OF THIRUVANNAMALAI

 267-272 DR. XAVIER MAHIMAIRAJ.A, JOYCE RAVEENA R
 PDF

A STUDY ON TRAINING GIVEN TO THE EMPLOYEES OF TATA CONSULTANCY SERVICES IN CHENNAI

A STUDY ON TRAINING GIVEN TO THE EMPLOYEES OF TATA CONSULTANCY SERVICES IN CHENNAI

 273-278 DR.A. XAVIER MAHIMAIRAJ, ANANTHA LAKSHMI
 PDF

A STUDY ON EMPLOYEES MOTIVATION WITH REFERENCE TO TATA CONSULTANCY SERVICES: THORAIPAKKAM EMPLOYEES, CHENNAI

A STUDY ON EMPLOYEES MOTIVATION WITH REFERENCE TO TATA CONSULTANCY SERVICES: THORAIPAKKAM EMPLOYEES, CHENNAI

 279-282 MS. LEENA MERCY, ASHA .A
 PDF

INVESTORS PREFERENCE TOWARDS GOLD AS AN INVESTEMNT WITH SPECIAL REFERENCE TO KANYAKUMARI DISTRICT

INVESTORS PREFERENCE TOWARDS GOLD AS AN INVESTEMNT WITH SPECIAL REFERENCE TO KANYAKUMARI DISTRICT

 283-288 DR. T. JOSEPH, FLEMMINACIA BASIL RAJ
 PDF

TO STUDY THE RATE OF EMPLOYEE ATTRITION AMONG IT INDUSTRY WITH SPECIAL REFERNCE TO CHENNAI CITY

TO STUDY THE RATE OF EMPLOYEE ATTRITION AMONG IT INDUSTRY WITH SPECIAL REFERNCE TO CHENNAI CITY

 289-296 DR. S. REMIGUS MARY, ALANA MARIA JOSE
 PDF

PERCEPTION OF COLLEGE STUDENTS TOWARDS STOCK MARKET INVESTMENTS WITH SPECIAL REFERANCE TO CHENNAI CITY

PERCEPTION OF COLLEGE STUDENTS TOWARDS STOCK MARKET INVESTMENTS WITH SPECIAL REFERANCE TO CHENNAI CITY

 297-302 DR.J. JUSTIN RAYAPPA, A.JESU JOHN BRITTO
 PDF

APP STORE OPTIMIZATION – A VITAL ELEMENT OF THE MOBILE APP MARKETING

APP STORE OPTIMIZATION – A VITAL ELEMENT OF THE MOBILE APP MARKETING

 303-310 S. MARIA PRATHIPA, X. MERLIN THERASA
 PDF

TRANSFORMATIONAL ROLE OF ARTIFICAL INTELLIGENCE IN EDUCATION – THE GAME CHANGER

TRANSFORMATIONAL ROLE OF ARTIFICAL INTELLIGENCE IN EDUCATION – THE GAME CHANGER

 311-316 DR. XAVIER MAHIMAIRAJ, V. SABARI
 PDF

A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS HUMOROUS AND EMOTIONAL ADVERTISING IN CHENNAI CITY.

A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS HUMOROUS AND EMOTIONAL ADVERTISING IN CHENNAI CITY.

 317-322 DR. A. VICKRAM, SNEHA PRIYA H
 PDF

A RESEARCH ON CONSUMER PURCHASING OPINION OF INSTANT FOOD PRODUCTS

A RESEARCH ON CONSUMER PURCHASING OPINION OF INSTANT FOOD PRODUCTS

 323-326 ARULVIZHI. A, ASHLY JOHN
 PDF

A STUDY ON THE IMPULSIVE BUYING BEHAVIOUR OF CONSUMERS IN CHENNAI CITY

A STUDY ON THE IMPULSIVE BUYING BEHAVIOUR OF CONSUMERS IN CHENNAI CITY

 327-332 DR. A. VICKRAM, DELPHINE VALARINA. A
 PDF

A STUDY ON CONSUMER’S PREFERENCE TOWARDS ONLINE AND OFFLINE SHOPPING IN CHENNAI CITY

A STUDY ON CONSUMER’S PREFERENCE TOWARDS ONLINE AND OFFLINE SHOPPING IN CHENNAI CITY

 333-340 DR. A. VICKRAM, SHERLIN. R
 PDF

A STUDY ON CONSUMERS’ PERCEPTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO AMAZON

A STUDY ON CONSUMERS’ PERCEPTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO AMAZON

 341-346 MR. N. MARIA JOSEPH, J. KAMALI
 PDF

A STUDY ON INVESTOR PERCEPTION TOWARDS UNREGISTERED CHIT FUNDS WITH SPECIAL REFERENCE TO THOOTHUKUDI DISTRICT

A STUDY ON INVESTOR PERCEPTION TOWARDS UNREGISTERED CHIT FUNDS WITH SPECIAL REFERENCE TO THOOTHUKUDI DISTRICT

 347-354 PROF. DR. SALATHIYAN, MISS. LOURDS SANDRA
 PDF

A STUDY ON THE OPINION OF B.COM STUDNETS TOWARDS GST IMPLEMENTATION WITH SPECIAL REFERNCE TO LOYOLA COLLEGE, CHENNAI

A STUDY ON THE OPINION OF B.COM STUDNETS TOWARDS GST IMPLEMENTATION WITH SPECIAL REFERNCE TO LOYOLA COLLEGE, CHENNAI

 355-364 DR.T. JOSEPH, AROCKIA SHINY S, I. YSHWARRYA
 PDF

ONLINE FOOD ORDERING APPS : CONSUMER BEHAVIOUR PATTERNS IN ERNAKULAM AND CHENNAI

ONLINE FOOD ORDERING APPS : CONSUMER BEHAVIOUR PATTERNS IN ERNAKULAM AND CHENNAI

 419-428 MERIYA VERONICA SAM, MERIYA VERONICA SAM, HARITHA JOY* RAJGOPAL A
 PDF

A STUDY ON EMPLOYEE PERCEPTION ABOUT HR PRACTICES AND CULTURE IN GATEWAY DISTRIPARKS LIMITED (GDL, CHENNAI

A STUDY ON EMPLOYEE PERCEPTION ABOUT HR PRACTICES AND CULTURE IN GATEWAY DISTRIPARKS LIMITED (GDL, CHENNAI

 429-438 MS. A. LEENA MERCY, AROCKIA SHINY S,
 PDF

A STUDY ON THE ATTITUDINAL CHANGE FROM CONVENTIONAL TO CONTEMPORARY SHOPPING WITH REFERENCE TO THE CONSUMERS OF CHENNAI CITY

A STUDY ON THE ATTITUDINAL CHANGE FROM CONVENTIONAL TO CONTEMPORARY SHOPPING WITH REFERENCE TO THE CONSUMERS OF CHENNAI CITY

 439-446 LISS ZACHARIAS
 PDF

A STUDY ON CONSUMERS’ IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCES TO CHENNAI CITY

A STUDY ON CONSUMERS’ IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCES TO CHENNAI CITY

 447-452 DR. JESU KULANDHAIRAJ, J. JENIFER
 PDF

STRAGEIC THINKERS: EVOLUTIONARIES OF EVERY ERA

STRAGEIC THINKERS: EVOLUTIONARIES OF EVERY ERA

 453-456 LYNDON SAMUEL
 PDF

A STUDY ON CUSTOMER SATISFACTION TOWARDS BOVONTO IN CHENNAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS BOVONTO IN CHENNAI

 457-466 MS. A. LEENA MERCY, AROCKIA SHINY S, B.COM, LEONARD STEEVERTSON J S
 PDF

OPTIMISING THE RETURN FOR OPTION BUYERS IN BANK NIFTY USING IN THE MONEY STRIKE PRICES

OPTIMISING THE RETURN FOR OPTION BUYERS IN BANK NIFTY USING IN THE MONEY STRIKE PRICES

 467-472 1Dr. J. Justin Rayappa, S. John Britto
 PDF

EFFECT OF COMPENSATION AND REWARD SYSTEM IN ENHANCING EMPLOYEES’ PRODUCTIVITY – A STUDY

EFFECT OF COMPENSATION AND REWARD SYSTEM IN ENHANCING EMPLOYEES’ PRODUCTIVITY – A STUDY

 473-478 S.Darthy M.
 PDF

MSMES’ CONTRIBUTION & EXPORT PERFORMANCE

MSMES’ CONTRIBUTION & EXPORT PERFORMANCE

 479-488 A. Kelvin Rosario
 PDF

PERCEPTION OF USERS ABOUT THE OVER-THE-TOP CHANNELS WITH REFERENCE TOCHENNAI CITY

PERCEPTION OF USERS ABOUT THE OVER-THE-TOP CHANNELS WITH REFERENCE TOCHENNAI CITY

 489-496 A. Kelvin Rosario, Dr. J. Arul Suresh
 PDF

A STUDY ON FACTORS THAT CAUSED DEBT STRESS AMONG CONSUMERS BY CREDIT CARD

A STUDY ON FACTORS THAT CAUSED DEBT STRESS AMONG CONSUMERS BY CREDIT CARD

 497-502 X. Merlin Therasa, P. Azarihas
 PDF

DOES ADVERTISEMENTS ATTRACT OR CREATE NEEDS OF THE CONSUMER

DOES ADVERTISEMENTS ATTRACT OR CREATE NEEDS OF THE CONSUMER

 503-508 AZARIHAS P, DALTON BENJAMIN M
 PDF

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRONIC PRODUCTS FROM AMAZON.IN WITH SPECIAL REFERENCE TO CHENNAI CITY

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ELECTRONIC PRODUCTS FROM AMAZON.IN WITH SPECIAL REFERENCE TO CHENNAI CITY

 509-516 PROF. JOSEPHINE SANGITHA, JEEVANADAM. E
 PDF

A STUDY ON THE PREFERENCE OF SWAYAM COURSES AMONG COLLEGE STUDENTS WITH RESPECT TO CHENNAI CITY

A STUDY ON THE PREFERENCE OF SWAYAM COURSES AMONG COLLEGE STUDENTS WITH RESPECT TO CHENNAI CITY

 517-524 PROF.JOSEPHINE SANGITHA, VIGNESH .G
 PDF

A STUDY ON WORK LIFE BALANCE IN SERVICE SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY

A STUDY ON WORK LIFE BALANCE IN SERVICE SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY

 525-530 A.HENDRY RUBAN, LILLY MARTINA.P
 PDF

A STUDY ON FACTORS INFLUENCING PURCHASE DECISION OF FMCG CONSUMERS AFTER GST IMPLEMENTATION – WITH REFERENCE TO CHENNAI CITY

A STUDY ON FACTORS INFLUENCING PURCHASE DECISION OF FMCG CONSUMERS AFTER GST IMPLEMENTATION – WITH REFERENCE TO CHENNAI CITY

 531-539 Mr.Gowtham Ramkumar, Dr.S. Chitr
 PDF

SWAYAM : PACE FOR FUTURE

SWAYAM : PACE FOR FUTURE

 540-546 P. Subha
 PDF

CHATBOTS A POWERFUL DIGITAL TOOL FOR FUTURE GENERATION CUSTOMER SERVICE- CAN HUMAN TOUCH COMPENSATED

CHATBOTS A POWERFUL DIGITAL TOOL FOR FUTURE GENERATION CUSTOMER SERVICE- CAN HUMAN TOUCH COMPENSATED

 547-553 P.VIKRANT KUMAR, MARISETTI SAI
 PDF

ACONCEPTUALSTUDY ON THE IMPACT OF CONTENT MARKETING IN THE FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA

ACONCEPTUALSTUDY ON THE IMPACT OF CONTENT MARKETING IN THE FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA

 554-557 ArokiaTimple Manisha.J, Rajalakshmi. M
 PDF

SUPPLY CHAIN ANALYSIS IN SMALL AND MEDIUM ENTERPRISES PERFORMANCE IN AMBUR( CASE STUDY IN SHOE INDUSTRY )

SUPPLY CHAIN ANALYSIS IN SMALL AND MEDIUM ENTERPRISES PERFORMANCE IN AMBUR( CASE STUDY IN SHOE INDUSTRY )

 558-565 R. Gayathri
 PDF

study on awareness of cryptocurrency and its futureamong college students in Chennai.

study on awareness of cryptocurrency and its futureamong college students in Chennai.

 566-573 Dr.T. JOSEPH
 PDF

E-COMMERCE: AWARENESS OF THE STUDENTS AND IMPACT ON ECONOMY

E-COMMERCE: AWARENESS OF THE STUDENTS AND IMPACT ON ECONOMY

 574-578 DR.J.JUSTIN RAYAPPA, PR. RAMANATHAN M.
 PDF

A STUDY ON DIFFERENT ASPECTS OF DIGITAL MARKETING

A STUDY ON DIFFERENT ASPECTS OF DIGITAL MARKETING

 579-590 Dr. J. Justin Rayappa, Ms. Anisha P
 PDF

APPLICATION OF BLOCK CHAIN TECHNOLOGY IN E-COMMERCE

APPLICATION OF BLOCK CHAIN TECHNOLOGY IN E-COMMERCE

 591-600 N.Jannifer Rani, DR. Anli Suresh
 PDF

THE EXTENDABILITY OF ARTIFICIAL INTELLIGENCE IN THE HUMAN RESOURCE MANAGEMENT

THE EXTENDABILITY OF ARTIFICIAL INTELLIGENCE IN THE HUMAN RESOURCE MANAGEMENT

 601-607 M. Sivaranjani
 PDF

A STUDY ON THE IMPACT AND AWARENESS OF SWAYAM

A STUDY ON THE IMPACT AND AWARENESS OF SWAYAM

 608-616 Dr R R . BHAGYALAKSHMI, P. Karthika
 PDF

A STUDY ON THE ALLOCATION AND DISTRIBUTION OF FUNDS BY ENTREPRENEUR

A STUDY ON THE ALLOCATION AND DISTRIBUTION OF FUNDS BY ENTREPRENEUR

 617-622 DR.J.Justin r ayappaMorris jayakumar.M
 PDF

Google AdWords- A New Era of Digital Marketing

Google AdWords- A New Era of Digital Marketing

 623-627 John Ganguly, Mr. Vijay Daniel Anthony, Mr. K. Jacob Davis
 PDF

Utilizations of Block-chain Technology in Smart City Development

Utilizations of Block-chain Technology in Smart City Development

 628-636 Jaswanth Bastine Ajai J, S. S Shankari
 PDF

MOOC AND CAREER PROSPECTS

MOOC AND CAREER PROSPECTS

 636-642 AWARENESS
 PDF

A STUDY ON CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR

A STUDY ON CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR

 643-647 Dr.M. Salathiyan, Irene Ann Cherian
 PDF

AN ANALYTICAL STUDY ON AWARENESS AND USE OF DIGITAL PAYMENTS ON CONSUMER PURCHASE BEHAVIOUR

AN ANALYTICAL STUDY ON AWARENESS AND USE OF DIGITAL PAYMENTS ON CONSUMER PURCHASE BEHAVIOUR

 648-657 X. MERLIN Therasa
 PDF

IMPACT OF SOCIAL MEDIA ON RURAL PEOPLE -with special reference to the village of KOONIMEDU

IMPACT OF SOCIAL MEDIA ON RURAL PEOPLE -with special reference to the village of KOONIMEDU

 658-671 Ms Nisha M
 PDF

A STUDY ON THE PERCEPTION OF CUSTOMERS TOWARDS ONLINE APPAREL SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY

A STUDY ON THE PERCEPTION OF CUSTOMERS TOWARDS ONLINE APPAREL SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY

 672-677 ROSE Philip, Dr J Arul Suresh
 PDF

A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE FOOD DELIVERY SERVICE

A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE FOOD DELIVERY SERVICE

 678-684 Ms.ISWARYA G D,, Dr.J.ARUL SURESH
 PDF

An Empirical Overview on Consumer Perception towards Pop-Up Ads

An Empirical Overview on Consumer Perception towards Pop-Up Ads

 685-694 Kevin Leslie Immanuel, Sindhuja Thirukumaran
 PDF

A STUDY ON USER ACCEPTANCE OF LEARNING MANAGEMENT SYSTEM BASED ON THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL

A STUDY ON USER ACCEPTANCE OF LEARNING MANAGEMENT SYSTEM BASED ON THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL

 695-704 Dr. Uthira. D, Ms.Abinaya M, Ms.Rachel K J
 PDF

AN INVESTIGATION INTO STUDENTS’ PERSPECTIVE ON ONLINE COURSES

AN INVESTIGATION INTO STUDENTS’ PERSPECTIVE ON ONLINE COURSES

 705-709 Nisha. D1, Buvaneswari. P.S2
 PDF

A STUDY ON DIRECT SUPPLY OF ORGANIC PRODUCTS FROM FARMERS TO CONSUMERS- CONSUMERS PERSPECTIVE WITH REFERENCE TO CHENNAI CITY

A STUDY ON DIRECT SUPPLY OF ORGANIC PRODUCTS FROM FARMERS TO CONSUMERS- CONSUMERS PERSPECTIVE WITH REFERENCE TO CHENNAI CITY

 710-717 PROF. JOSEPHINE SANGITHA
 PDF

EMPLOYEE STRESS MANAGEMENT IN AUTOMOBILE INDUSTRY AT CHENNAI

EMPLOYEE STRESS MANAGEMENT IN AUTOMOBILE INDUSTRY AT CHENNAI

 716-724 Dr.J. Suresh, Mr.K Mr.KarthikPai.Malarventhan
 PDF

A STUDY ON THE EFFECTIVENESS OF INTERNET MARKETING

A STUDY ON THE EFFECTIVENESS OF INTERNET MARKETING

 725-735 DR.J.ALEX PERIRA
 PDF

Contractual Validity of Shrink Wrap License: Prohibiting Reverse Engineering of Copyrighted Computer Programme

Contractual Validity of Shrink Wrap License: Prohibiting Reverse Engineering of Copyrighted Computer Programme

 736-746 Dr. Lucky George
 PDF

PAY PER CLICK ADVERTISING - FUTURE MARKETING TOOL

PAY PER CLICK ADVERTISING - FUTURE MARKETING TOOL

 747-755 S. Suganya, Dr. S. Gurusamy, K. K. Janaki
 PDF

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Impact of Social Media Advertisements on the Purchase decision of College Students

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 773-779 Leonard Steevertsonjs
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A Study on Training and Development Effectiveness in IT Sector with special reference to Chennai city

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 794-800 A.HENRY RUBAN, B.DIANA ELIZABETH M
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