Research and innovation in Arts, Humanities, Commerce and Technology
Published: Mar 11, 2020
Articles
The Indian Model of Unity in DiversityThe Indian Model of Unity in Diversity
16-22 Adil Bashir Parry
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Economic Impact of Non-Conventional Organic Input in AgricultureEconomic Impact of Non-Conventional Organic Input in Agriculture
23-30 K. Pugazhendhi, K.R. Sundaravaradarajan
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OCCUPATION STRESS OF BANK EMPLOYEESOCCUPATION STRESS OF BANK EMPLOYEES
44-65 Dr. N. Sree Rajani, Dr. V. Bhargavi Reddy, Dr.Manyam. Santhi,
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GROWTH TRENDS OF BIO-INPUTS AND ITS IMPACT ON PADDY CROPGROWTH TRENDS OF BIO-INPUTS AND ITS IMPACT ON PADDY CROP
66-80 K. Pugazhendhi, M. M.Manimegalai, K.R. Sundaravaradarajan
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EXPERIMENTAL INVESTIGATION ON PERFORMANCE OF RUBBERIZED CONCRETEEXPERIMENTAL INVESTIGATION ON PERFORMANCE OF RUBBERIZED CONCRETE
81-90 Sahana S Naikar, Dr.Kavitha S
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Dr. B.R.Ambedkar & Social Justice indemocraticIndiaDr. B.R.Ambedkar & Social Justice indemocraticIndia
91-106 MD ASRAUL HOQUE
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A Survey on Influence of Digital Marketing on Consumer’s PurchaseA Survey on Influence of Digital Marketing on Consumer’s Purchase
148-156 A. KUMARAN, Dr.R. SRITHARAN
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DEVELOPMENT OF WOMEN ENTREPRENEURS: DIGITAL ECONOMYDEVELOPMENT OF WOMEN ENTREPRENEURS: DIGITAL ECONOMY
167-172 Dr.S.INDRA DEVI
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Corporate Social Responsibility with Digital MarketingCorporate Social Responsibility with Digital Marketing
173-176 Dr. S. Vijayalakshmi
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Social Stock Exchange: Roadmap for Social DevelopmentSocial Stock Exchange: Roadmap for Social Development
184-187 K.S. Saradhadevi, Dr.P. Vijayalakshmi
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ENTREPRENUERSHIP: A REVIEW OF ENTREPRENEURIAL TRAITS AMONG WOMEN IN COIMBATORE CITYENTREPRENUERSHIP: A REVIEW OF ENTREPRENEURIAL TRAITS AMONG WOMEN IN COIMBATORE CITY
198-207 Dr.G.R. .RAJALAKSHMI, Mrs.G. RAJAMANI
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Gender bias in child survival: Road map of Tamilnadu in attaining Millennium Development Goal (MDG)Gender bias in child survival: Road map of Tamilnadu in attaining Millennium Development Goal (MDG)
214-219 Dr. S. Senthamara, Ms.Merlin Kokila,, Ms.Renuga Devi,
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A STUDY ON THE HEALTH HAZARDSOF WOMEN BEEDI WORKERS IN WORAIYUR, TRICHIRAPPALLIA STUDY ON THE HEALTH HAZARDSOF WOMEN BEEDI WORKERS IN WORAIYUR, TRICHIRAPPALLI
230-237 ChamaneUnus ChamaneUnus Rodrigues, C. Ranjitha, M. Radhika
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The Rhetoric and Reality of Women in the Unorganised Sector- A Study on Housemaids in ChennaiThe Rhetoric and Reality of Women in the Unorganised Sector- A Study on Housemaids in Chennai
238-245 Dr. S. Jaishree, Dr. Sudha Krishnakumar
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MULTIMODALITY AND ICT IN EMPOWERING MUSLIM WOMEN: AN EVALUATION OF GOVERNMENT OF INDIA SCHEMESMULTIMODALITY AND ICT IN EMPOWERING MUSLIM WOMEN: AN EVALUATION OF GOVERNMENT OF INDIA SCHEMES
292-301 Binish Parveen, Nikhil Kumar Gouda
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RELATIONSHIP BETWEEN MASS MEDIA EXPOSURE AND BODY IMAGE AMONG FEMALE COLLEGE STUDENTSRELATIONSHIP BETWEEN MASS MEDIA EXPOSURE AND BODY IMAGE AMONG FEMALE COLLEGE STUDENTS
330-338 Mala. G, Anusiya. P,, Vaideki. R
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SOCIO - ECONOMIC AND EDUCATION EMPOWERMENT OF WOMENSOCIO - ECONOMIC AND EDUCATION EMPOWERMENT OF WOMEN
363-369 M. Balasubramanian, Dr. V. Deepthi
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MEDIA – TOOL OF THE ERA, IN BUILDING A DEMOCRATIC NATIONMEDIA – TOOL OF THE ERA, IN BUILDING A DEMOCRATIC NATION
370-376 S. Ashwini Veronica, Dr. A. Umesh Samuel
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ROLE OF MEDIA IN PORTRAYAL OF WOMEN THAT LEADS TO TREATMENT OF WOMEN IN SOCIETY THAT IS CONTRARY TO THE CULTURE AND VALUE SYSTEM OF SOCIETYROLE OF MEDIA IN PORTRAYAL OF WOMEN THAT LEADS TO TREATMENT OF WOMEN IN SOCIETY THAT IS CONTRARY TO THE CULTURE AND VALUE SYSTEM OF SOCIETY
386-391 M. Arutcchudar, D. Deepa
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IMPACT OF TELEVISION ON INDIAN SOCIETY AND CULTUREIMPACT OF TELEVISION ON INDIAN SOCIETY AND CULTURE
392-400 J.Carmelete Silviya
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ROLE OF MEDIA IN PERPETUATING GENDER STEREOTYPING AS A DIMENSION OF INDECENT REPRESENTATION OF WOMENROLE OF MEDIA IN PERPETUATING GENDER STEREOTYPING AS A DIMENSION OF INDECENT REPRESENTATION OF WOMEN
408-416 Mrs. Sanjana Mittal, Prof. (Dr.) Shashikala Gurpur
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INFUSION OF HEROISM, ROMANCE AND HISTORY IN JAISHREE MISHRA’S RANIINFUSION OF HEROISM, ROMANCE AND HISTORY IN JAISHREE MISHRA’S RANI
417-420 V. S. Deerkalakshmi, V. Sabarethinam
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MEDIA EDUCATION - A SOLUTION TO CHILDREN’S JUNK FOOD CULTUREMEDIA EDUCATION - A SOLUTION TO CHILDREN’S JUNK FOOD CULTURE
421-431 Dr. J. Margaret Suganthi, Anne Swetha. S
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PORTRAYAL OF WOMEN IN INDIAN TELEVISIONPORTRAYAL OF WOMEN IN INDIAN TELEVISION
444-448 Dr. K. JULIET L CATHERINE ANGE, Ms. P. PAULINE MONISHA, Ms. S. YOGALAKSHMI
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THE ASPECTS OF CULTURAL SYMBOLISM IN MEENA ALEXANDER’S RAW SILKTHE ASPECTS OF CULTURAL SYMBOLISM IN MEENA ALEXANDER’S RAW SILK
449-455 S.I. Rosy Lidia, Dr. M. Mary Jayanthi
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ROLE OF DIFFERENT MEDIA IN NATION BUILDINGROLE OF DIFFERENT MEDIA IN NATION BUILDING
474-480 N.Anis Fathima, Dr.A.V.Paulin Edwidge Mary
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ROLE OF GENDER, CULTURE AND MEDIA ON INDIAN FAMILY SYSTEM AND PLIGHT OF CHILDRENROLE OF GENDER, CULTURE AND MEDIA ON INDIAN FAMILY SYSTEM AND PLIGHT OF CHILDREN
510-517 R. Saraswathi, Dr. Rexline E
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Compound identification and molecular docking study on Cuscuta reflexa, Foeniculum vulgare and Tinospora cordifoliaCompound identification and molecular docking study on Cuscuta reflexa, Foeniculum vulgare and Tinospora cordifolia
519-535 A. Devadoss, Periasamy Dharmalingam, S. Chandraleka
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Characterization of Tinospora Cordifolia Silver Nanoparticle and its Amelioration effect on Waste Water TreatmentCharacterization of Tinospora Cordifolia Silver Nanoparticle and its Amelioration effect on Waste Water Treatment
436-446 A. Devadoss, Periasamy Dharmalingam, S. Chandraleka
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The Impact of Dividend Policy on Share Price VolatilityThe Impact of Dividend Policy on Share Price Volatility
547-557 Dharmananda M, Dr. Anjali Ganesh
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Combating Undernutrition and Obesity through Women Engagement in Agriculture SettingCombating Undernutrition and Obesity through Women Engagement in Agriculture Setting
568-577 Mohammad Ehteshamuddin1, Dr. Vijayendra Gupta
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Monisha’s Quest for Meaningful Existence in Anita Desai’s Voices In The CityMonisha’s Quest for Meaningful Existence in Anita Desai’s Voices In The City
610-616 Dr.V. Suganthi, K. Rajmohan
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Status and land rights of Deori womenStatus and land rights of Deori women
627-631 Dr. Lakhima Deori
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A Study on the Assertiveness of IT Employees in ChennaiA Study on the Assertiveness of IT Employees in Chennai
632-639 Mr. A. Victor ValanArasu, Dr. Ayisha Millath
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RURAL CUSTOMERS OPINION ABOUT THE USE OF ELETRONIC BANKING SERVICES WITH SPECIAL REFERENCE TO NAGAPATTINAM DISTRICT- AN EMPIRICAL STUDYRURAL CUSTOMERS OPINION ABOUT THE USE OF ELETRONIC BANKING SERVICES WITH SPECIAL REFERENCE TO NAGAPATTINAM DISTRICT- AN EMPIRICAL STUDY
640-651 P. Balasubramanian, Dr.K. Kalidoss
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SATYA THE ETHICAL VALUE REFLECTED IN THE ATHARVAVEDA AND ITS MODERN RELAVENCE
652-657 DR. MRIDUSMITA DEVI
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The Alienated self of Sita portrayed in Anita Desai’s Where Shall We Go This Summer.
658-665 Dr.V.Suganthi, K.Rajmohan
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PROBLEMS OF TEXTILE INDUSTRY IN KARUR TALUK, TAMIL NADU – AN OVERVIEW
672-677 G.Ragunath, Dr. K. Vetrivel
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PORTRAYAL OF CONTEMPORARY MATERIALISTIC ATTITUDE IN JEAN RHY’S WIDE SARGASSO SEA
705-714 Dr. M. RAMSHANKAR
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STRUGGLE FOR INDEPENDENCE IN THE SELECT NOVELS OF SHASHI DESHPANDE AND ANNE TYLER
715-722 S. MERCY LOURDAS LETTITIA
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HOMESTAYS AS A CATALYST FOR THE SOCIO-ECONOMIC UPLIFTMENT OF COASTAL AREAS IN KERALA STATE: PROBLEMS AND PROSPECTS
730-739 Dr. SREEDHAR P. NAIR,, BINIL V.RAJAN,
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Role of The Hindu English News Paper on Education For Physically Challenged Children
740-748 C. SHEELA, Dr. J.PRINCELY ISAAC CHRISTUDOSS
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An Investigation of Crime and Mystery in P. D. James’ Death in Holy Orders K.Mohana Lakshmi, Research Scholar
749-757 Dr.B.Thavaseelan
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DEMOGRAPHIC IMPACT OF GREEN MARKETING; AN EXPERIMENT WITH BENGALURU CITY
758-767 Dr.A.HEMA MALINI, N.R.NARESH
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Relevance of Human Rights Education and Promotion of Human Rights
768-775 Dr.Ramkishan M. Manjre, Dr.Anuradha H. Patil
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A STUDY OF OCCUPATIONAL STRESS AMONG THE UNIVERSITY TEACHERS IN RELATION TO CERTAIN DEMOGRAPHIC VARIABLES
776-789 Sahidul Alam, Dr. Gunjan Dubey
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Agents Speak: Real Estate and its socio-cultural implications in Shillong.
790-806 Miss Neha Dhar
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Discourse of Self-Affirmation in Shashi Deshpande’s That Long Silence
807-815 A.Ponni, Dr.B.Thavaseelan
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A STUDY OF SPORTS COMPETITION ANXIETY ON NATIONAL LEVEL VOLLEYBALL PLAYERS OF GUJARAT
820-824 Dr. Ravirajsinh Chauhan
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A COMPARATIVE STUDY OF SELF CONCEPT ON SELECTED SPORTS MEN AND THE STUDENTS
825-828 Dr. Ravirajsinh Chauhan
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FACTORS CONTRIBUTING TO GROWTH OF MARGINALIZATION OF LANDHOLDINGS STRUCTURE IN KARNATAKA
829-838 Dr.Sanganagouda Patil
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A COMPARATIVE STUDY TO FIND OUT THE EFFECTS OF TRAINING PROGRAMMES ON FITNESS OF SENIOR CITIZEN
839-842 Dr.Nirav Vasavada
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Invitro anti-inflammatory activity in ethanol extracts of BarlerialongifloraLinn. (Acanthaceae)
862-872 Manjula M. S, A. SaravanaGanthi, Dr. M. S. MANJULA
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INFLUENCE OF ASCORBIC ACID ON THE SYNTHESIS OF HYDROXYAPATITE CRYSTALBY HYDROTHERMAL METHOD
896-903 V. Thamizharasia, I. Vendaa, E. Sathyaa, V. Collins Arun Prakasha
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SYNTHESIS OF SURFACTANT ASSISTED HYDROXYAPATITE POWDER USING ULTRASONIC METHOD
904-913 I. Vendaa, V. Thamizharasia, E. Sathyaa, V. Collins ArunPrakasha
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HISTORICAL PERSPECTIVES OF BHEL IN PRE AND POST LIBERALISATION ERA
914-922 B. Lakshmi Narasu, Dr. K. Kaliyamurthy
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THE PERFORMANCE OF MAHATMA GANDHI NATIONAL RURAL EMPLOYMENT GUARANTEE PROGRAMME IN KARNATAKA
923-930 Praveen Ankalkoti
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BIOMIMETICALLY SYNTHESISED NANO HYDROXYAPATITE COMPOSITE USING UREA AND BRIJ 35 ADDITIVES
943-955 E. Sathyaa, V.Thamizharasi, I.Venda, V. Collins Arun Prakasha
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COMPARATIVE IN VITRO ANTIOXIDANT ANALYSIS OF THREE LEAFY VEGETABLES OF DURG DISTRICT, CHHATTISGARH (INDIA)
956-965 Deepti Chauhan, Awadhesh Kumr Shrivastava, Suneeta Patra
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Impact of Social Media on student’s performance: A study on Higher Education students in Haryana
966-971 Parveen, Prof. Kavita A. Jain
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Phytochemical investigation of Aqueous Leaf Extracts of three species of Amaranthus found in Chhattisgarh, India
972-980 Deepti Chauhan, Touseef Hussain Trak, Nisreen Husain
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COMPARATIVE STUDY OF ZINC OXIDE NANOPARTICLE FOR THESPESIA POPULNEA LEAF EXTRACT
981-996 M. GOMATHI
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A STUDY OF MENTAL TOUGHNESS AMONG THE ELITE SPORTSMAN AND THE BEGINNERS
997-1000 Bhudiya Sanjaykumar Dhanji
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COMPARATIVE STUDY OF SELF CONCEPT ON MALE & FEMALE VOLLEYBALL PLAYERS OF GUJARAT UNIVERSITY
1001-1004 Bhudiya Sanjaykumar Dhanji
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Labor Migration and Social Change: A Case Study of Block Ghat of District Doda
1005-1013 Jatinder Singh
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AN APPROACH TO STUDY THE EFFECT OF E-CRM ON CUSTOMER SATISFACTION OF DIGITAL MARKETING
1014-1021 Dr. V. SELVAM, ARCHANA KUMARI
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Relevance of Human Rights Education and Promotion of Human Rights
1022-1029 Dr.Ramkishan M. Manjre, Dr.Anuradha H. Patil
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CONSUMERS’ AWARENESS TOWARDS SOLAR ENERGY PRODUCTS IN GREATER HYDERABAD AND SECUNDERABAD
1030-1037 Dr S Hari Krishna
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Experience of Suffering and Death in the Select Poems of Sylvia Plath.
1038-1045 Dr. K. Ashok Kumar
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Problems of Alienation in an Expatriate Land: A Study on Bharati Mukherjee’s Wife
1052-1057 Mrs. T. Vembu, Dr. N. Geethanjali
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FICTIONAL TECHNIQUES OF JHUMPA LAHIRI IN HER SHORT FICTION
1058-1063 K.PARTHIBAN, Dr.A.MOHAMED MOHIDEEN
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AN ANALYSIS OF MALAYALAM LANGUAGE IN TERMS OF CODE SWITCHING AND CODE BORROWING
1064-1070 Dr. C. CHAMUNDESHWARI, Ms. Athira Pushpamgathan
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Leading Better Implementation of CRM for Improving Customer Satisfaction
1071-1078 Dr. Konda. Hari Prasad Reddy, Dr.L. Suresh Kumar
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Analysis on the Financial Assets Economy for Long run Equilibrium in Stock Market
1079-1082 Dr.Konda.Hari Prasad Reddy
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Analysis on the Relationship between Increased Expenditure and its Effect on Human Capital: Evidence from the budget and gender budgeting initiatives of Kerala
1083-1094 Dr. Nishanthi P.U, Dr. SunilKumar S.Menon
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COMPARATIVE ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND FINANCIAL PERFORMANCE OF CORPORATES IN CONTEXT TO AUTOMOBILE AND CEMENT INDUSTRY IN INDIA
1105-1124 Suman T D, Dr. Prakash B Yaragol, Dr. K R Pundareeka Vitala
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MANAGING WORKFORCE DIVERSITY: AN INVESTIGATION WITH SPECIAL REFERENCES TO HOTEL INDUSTRY
1125-1140 Dr. Abhilasha Mathur
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A STUDY ON SERVICE QUALITY AND CUSTOMER SATISFACTION: PUBLIC V/S PRIVATE SECTOR BANKS
1141-1154 Dr Vandana Gupta
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Humour and attachment styles among college students
1155-1159 R. Hind Beegam, Mohamed Muqthar Pullat
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A Review on Design and Simulation of Engine Cooling System and Matlab Simulink based Engine Cooling System Simulation
1183-1187 Devdatt Khati, Harimohan Sharma, Shorabh Khandelwal, Farukh Khan
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An Analysis of Gender Relationship in Margaret Atwood The Edible Woman
1195-1202 A. Mercy Kiruba Glory
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ASSESSING IMPACT OF FLOOD ON SMALL BUSINESS UNITS – CASE OF KALADY, KERALA
1203-1226 Dr. Leena Varghese, Dr. Vineeth. K. M.
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PSYCHIC STRESSES AND CULTURE PATTERNS IN AMIT CHAUDHURI'S “A STRANGE AND SUBLIME ADDRESS”
1227-1232 V. VINOTHKUMAR, Dr. L. RAJESH
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