“ Multidisciplinary Research on Ethical Principles in Humanities, Social Science, Business Management and Engineering Hosting by Multi Spectrum Publications, Kanyakumari District, Tamilnadu, India.
Published: Feb 26, 2020
Articles
The Role of Customers to Attain Sustainable Development of Cashless Transaction by Shifting to Mobile Wallets at Vellore City
11-29 Dr. S. Shrilatha, Ms. M. D. Lalith Priya
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Public Health Care System and Reform Programme in Tamilnadu – An Overview
37-45 R. Indumathi, Dr. A. Vinayagaram
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The Effect of Amazon’s Great Indian Sales on the Buying Behaviour of Customers’
46-49 N. Mariammal
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A Study on Customer Attitude towards Jewellery Products Innagercoil Region
50-59 M.AMUTHA ANGEL, Dr.E.JOSEPH RUBERT, Dr.REMILA JANN
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Winning Employees for Work Motivation through Effective Reward Management
60-71 Dr. Raghavendra A.N, Dr. Vijayakumar G
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A Study on Role of Modern Financial Services with Reference to Indian Financial System
78-84 S. Sreedevi , S. Sreedevi
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Organisational Environmental Issues among Women Construction Workers in Kodaikanal
85-91 Dr.S.Valli Devasena
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Investigation Study on Disease Prediction Techniques with Big Data
99-106 Dr. A. SUHASINI , Dr.A. Subitha, S. Midhun
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Assess the Knowledge of Audio – Visual Aid in Teaching among DGNM Students
107-115 K. Sudheesh Kumar , M. Sattanathan , Chendraya Perumal
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Assess the Knowledge of Guidance and Counseling among BSC Nursing Students
116-122 K. Sudheesh Kumar , M. Sattanathan , Chendraya Perumal
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Effectiveness of Glycerin Magnesium Sulphate VS Thrombophob Ointment Dressing on Phlebitis
123-132 Dr.Bimlota Devi, Dr.Ajeesh Kumar
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Assess the Knowledge and Attitude about Prevention of Neonatal Jaudice among AN Mothers
133-141 Dr.Bimlota Devi, Dr.Ajeesh Kumar
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Problems and Challenges Faced by Women Micro Entrepreneurs in India
142-152 Dr. S. Mariadoss, Samuel.J
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Role of Travel Agency in Development of Tourism in India
153-162 S.B. ANIL KUMAR, Dr. K. VENUGOPAL RAO
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A Study on Socio-Economic Status of Anganwadi Employees with Reference to Kanyakumari District
163-170 J. Rejila Jeba Deena, Dr. R. Sivanesan
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A Comparative Study on Personal Satisfaction and Professional Satisfaction of College Teachers
171-178 B. Anisha, Dr.C.L.Jeba Melvin
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Silenced Traumatic Catastrophe in Pat Barker’s Regeneration
179-182 Fathima Fazila.N, Dr.R.Shirley Fernando
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Emerging Trends in Globalization of Financial Markets in India
183-191 Dr. S. Chandrasekaran, Sri. M. Narayanan
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Effectiveness of Advertisement and Sales Promotion of Customer Purchasing Behaviour at Chennai Silks, Erode
192-199 Dr.G. Arumugasamy, Dr.J.T. Pratheesh
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Impact of Organisational Citizenship Behaviour on Employee Performance in ‘It’ Industry – An Empirical Study
207-211 P. ESWARAN, Dr. J. VIJAYADURAI
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Relationship Between Emotional Intelligence and Service Performance in Banking Sector - A Structural Equation Modeling Approach
212-219 Dr. P. Meenaprabha, Dr. R. Arun Prasath
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An Investigative Study of Errors Occurring in English with Native Arabic Students
220-229 A.V. Crimson Jebakumar
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Photodegradation of Eosin Blue Dye with P-Tio2 (2:1) Photocatalyst
230-244 Lydia. C, Dr.G.Allen Gnana Raj
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Significance of Famiy Secrets and the Tragic Collision in Walter Mosley’s Black Betty
245-247 ABRA JASLY J.D, Dr. G. Yesudhas
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Analysis of Online Consumer’s Purchase Intention and Customer Attitude
248-255 R. Sivanesan, Dr. G. Jones Green
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A Study on Passenger Satisfaction towards Railway E-Ticket Reservation in Tirunelveli
256-261 Dr.A. Hamil, J.Mary Gelesty Vergin
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A Comparative Study on Customers Preference on Public and Private Sector Banks in Tirunelveli District
269-274 DR G.BRIGHT JOWERTS
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A Study on the Women Consumers Brand Loyalty towards Edible Oil in Dindigul District
275-280 Ms. C.K. Theresa Santhakumari, Dr. S.M. Pushparani
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The Factors Influencing Brand Switching among Edible Oil Users in Dindigul District
281-285 Ms. C.K. Theresa Santhakumari, Dr. S.M. Pushparani
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Responding to Challenge : Feminist Perspective in Chimamanda Ngozi Adichie’s Half of a Yellow Sun
286-290 A.ANNIE DIVYA MAHISHA, DR. V. ASHA KUMARI
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A Study on Financial Performance of Thiruvananthapuram District Co-Operative Bank (TDCB)
304-311 Shameema R
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Green Marketing and Its Influence on Buying Behaviour of Consumers
312-321 L Jenita Florence, Dr.R. Sivanesan
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A Study on Stress Management of Working Women in Unorganised Sector in Alangulam
322-327 Dr.V. AnandhaValli
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Are Media and Sports Celebrities Having Equal Influence? - A Moderation Analysis
328-332 D. Vijaya Lakshmi, Dr.J.R.Isaac Balasingh
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A Study on Financial Literacy among Science Students with Special Reference to College Students in Palayamkottai.
333-340 KALAIMAGAL.N, Dr.P. GEETHA
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Entrepreneurial Attitude Orientation among Mba Students of Anna University Tirunelveli Region
341-349 Dr. R. Princitta , Jebastine Suthan Raja S.
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A Biblical Study of Agape Love in Eric Wilson’s Fireproof
350-353 A. Nimesha, Dr. M. F. Anne Feril
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A Study on Intellectual Property Rights and Its Economic Development in India
354-357 Mrs.I.Jeya Padma Deepa
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A Study on Consumer Attitude towards E Wallet Payment System
358-367 P.Saravana Devi , Dr.M. Jeyakumari
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Entrepreneurial Attitude Orientation among Management Students: A Study on Intention Factor
386-393 Jebastine Suthan Raja S , Dr. R. Princitta , Dr. Assissi Menachery
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A Study on Usage of Mobile Payment Apps Among Youth
394-398 ASHA ANTONY, Dr. T ALEXANDRIA JAYAMATHY
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Human Resources Management Practices in Hospital Management: An Empirical Study
399-407 Dr.R. SUKITHAR
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Brand Awareness on Social Media Marketing in Tirunelveli
408-413 Dr. T. SAMSON JOE DHINAKARAN, P.PRINCE HILTON
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Organizational Climate and its Consequences in IT companies at Technopark Trivandrum
422-427 Dr. M. Babima
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Impact of Emotional Intelligence among Mba Students of Engineering Colleges with Reference To Kanyakumari District
428-434 S.Jebastine Suthan Raja, Dr. Assissi Menachery
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Memory and Nostalgia as Existential Moorings in Kazuo Ishiguro’s When We were Orphans
435-439 S. Anish Joseph, Dr. M. Saji
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Projection of Power Politics in Namita Waikar's The Long March
444-447 Roshini M.J, Dr. R.Shirley Fernando
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Micro Insurance: Role of Government for Low Income People in India
448-454 V. Janani , Dr. D. Jacquline Pon Mabel
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Struggle to Legitimize the Voices by Subverting the Racial Discrepancies in Adichie’sAmericanah
460-466 J. Maria Prabina Sackaria, Dr.Alby Grace
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Dual Identities and Blurred Boundaries: A Study of Diasporic Features In Hosseini’ Select Novels
467-471 Jeya Prabhila M.J, Dr. Kamala Rajan
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Nature - A Treasure: A Study of Barbara Kingsolver’s Prodigal Summer
475-479 L.Navitha Nancy, Dr. M.F. Anne Feril
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Pantheism as an Imperial Thought of Religious Faith in Barbara Kingsolver’s The Poisonwood Bible
480-483 J.M. Gracelin Lydia, Dr. T. Subitha
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A Study on Emotional Intelligence of Employees with Special Reference to Security Service
492-498 DR.B. JAYANTHI, DR.R. SUGANYA
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Search for Identity in Chitra Banerjee Divakaruni’s Olieander Girl
499-502 G. Brishya, Dr.M.F.Anne Feril
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Cultural Transition: A Study on the Select Fiction of Amy Tan and Sandra Cisneros
503-506 Elza Therese Levin, Dr. Selva Mary Gokila
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Demographical Factor Influencing on Internet Banking Usage among Women with Reference To Tirunelveli
507-512 B. JARINAA, DR.K.SHEIK MYDEEN
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Impact of Language on Team Effectiveness- Cross Cultural Perspective
513-520 S.Boving Sathya , Dr.N.Arun Fred
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Between Pain and Peace: A Reading of Aminatta Forna’s The Memory of Love
521-526 S. Anu Shyni Raj, Dr. Kamala Rajan
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A Study on Factors that Influence Purchasing Behavior of Consumers towards Green Consumer Products in Kanniyakumari District
527-534 M K Sreevidhya, Dr. A Remila Jann
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Customers’ Attitude towards Automated Teller Machine (ATM) at Ambasamudram Taluk, Tirunelveli District
539-548 Ms.R.Jeya Rani, Dr.P.Ravi
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Challenges of Women Netpreneur’s in Digitalization Business in Tamil Nadu (SMEs) - A Conceptual Study
549-554 Ms.S. Dhanalakshmi, Dr.E.Joseph Rubert
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Impact of Global Economic Development on Various Countries’ Labour Policies
563-566 Dr. Ragini Agrawal
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Organic Farming and Challenges of Spices Cultivators in Kanniyakumari District
567-573 W. VIBIN HERSHON, Dr.S.MEMUKHAN GNANAMONI
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A Study on Working Women’s Buying Attitude towards Branded Gold Jewels with Special Reference to Kanniyakumari Jewel Market
582-588 P Lekshmi, Dr. S Murugan, Dr. R Rathika
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Customer Perception of E-Banking Services Provided By State Bank of India in Kanniyakumari District
589-596 S. Harikanth, Dr. M. Edwin Gnanadhas
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Service Quality Perception in Financial Services with Special Reference to Banking Services
597-601 E. RUSHIT GNANA ROY
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Role of Self Help Groups in Financial Inclusion of Women In Kanyakumari District
602-612 Dr.M. Ajitha
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An Analytical Study on Green Baking Services in Kanyakumari District
613-624 E.Sophia Evangeline, Dr.C. Rethnasigamony
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A Study on Customer Satisfaction towards Car Loans Provided By Sbi in Kanyakumari District
625-635 J. Proskhan, Dr.C. Benjamin
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Survival against Heavy Odds: A Scrutiny of BuchiEmecheta’s Head above Water
636-640 A. Suvakkin, Dr. M. Leema Rose
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An Improved Homomorphic Encryption Technology for the Surveillance of Cloud Based Medical Data
641-648 S.Gnana Sophia, Dr. K. K Thanammal
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Effectiveness of Gold Loan Schemes: A Study with Special Reference to Muthot Fincorp
649-658 Archa. S. Nair, kumari.v.k. shyni
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The Contribution of Tourism to Economic Growth in India
659-665 ALEX RAJA.M, Dr A. VENKATESWARAN
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A Study on Customer Satisfaction of E-Banking Services in Kanyakumari District
666-671 Dr.T. Jegatha
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College Students' Attitude on Online Shopping in Kanniyakumari District
672-677 F.AKATH SHAREN AKSHAYA, Dr.R. RATHIHA
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Impact of GST on Pharmacy Retail Stores in Kanniyakumari District
685-689 H. A. DHANUJA, Dr. A. VENKATESWARAN
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A Study on Impact of Demonetization (With Reference to the Bank Employees of Kanniyakumari District)
690-696 N. Renisha , Dr. A. Venkateswaran
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SWOT Analysis of Goods and Service Tax (GST) on Small Retail Business
697-700 ANSHAJ A, Dr. M. EDWIN GNANADHAS
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An Evaluative Study of Financial Inclusive Schemes with Special Reference To ICICI Home Loans in Kanyakumari District
709-720 Bhagya Lekshmi.S.S, Dr.A. Usha
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An Econometric Analysis on Productivity of Resources With Respect to Inorganic Paddy Farms in Tirunelveli District
721-726 Dr. I. UMADEVI, Mr. V. AROCKIA AMUTHAN
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Pharmacognostic Studies on Aerial Part of “Achyranthes Aspera Linn”
735-744 Sonia D, Malar Rethna A
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Synthesis, Characterization and Biological Activities of Schiff Base Complexes of Cu(II), Co(II), and Ni(II) with DFMPM and Isopropylamine
745-755 A. Anusha, Isac sobana Raj C
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Growth and Characterization of Pure and Cadmium Chloride Doped Zinc Tris -Thiourea Sulphate (ZTS) Single Crystals
756-762 P.V. Radhika, A. Darlin Mary, M.R. Meera
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Green Synthesis and Characterization of Zinc Oxide Nanoparticles Using Leaf Extract of Evolvulus Alsinoides
763-778 K. Shreema, V. Kalaiselvi, R. Mathammal
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Growth and Characterization of Magnesium Sulfate Crystals
790-798 S.Jaya Sibi, Dr.S. Vinu, Dr. R. Sheela Christy
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Synthesis and Structural Investigations on 3,5 Dichloro Salicylic Acid-3,5 Dimethyl Pyrazole
799-807 X. D. Divya Dexlin, S. Madhankumar, V.Bena Jothy, T. Joselin Beaula
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A Comprehensive Study in the Quantum Chemical Computation of 3,5 Dichlorosalicylic Acid 4 Dimethyl Amino Pyridine
808-817 J.D .Deephlin Tarika, D.Deva Jayanthi, S. Madhankumar, V.Bena Jothy, T. Joselin Beaula
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A Study on the Optical Properties of Zinc Doped Tin Oxide Nano Crystals
818-824 J.R. Sheeba, S. Radhika, C.M. Padma
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Structural Analysis with Quantum Chemical Computations of (5-(4-chlorophenyl)-3-(4-fluorophenyl)-4,5dihydro-1H-Pyrozole-1-carbaldehyde)
825-831 G.Bagavathi Sankar, M. Amalanathan, D. Usha
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Identity and Culture in Narrative of the Life of Fredrick Douglass, an American Slave
840-842 A Ancy , V. Virgin Nithya Veena
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Nature and Culture: An Eco-critical Reading of Easterine Kire’s When the River Sleeps
843-846 R. Ahalya, V.Virgin Nithya Veena
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Ethnic Disparity and ‘Otherness’: A Study of Chimamanda Ngozi Adichie’s Americanah
847-851 Anishya Dani, Dr. Vaijo Latha
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Erasure to Emancipation: A Postcolonial Surveillance in Adiche’s Half of a Yellow Sun
858-866 G. Brabu, Dr.M.Leema Rose
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Patriarchy in Arabian Culture: A Study on the Selected Works of Jean Sasson
867-872 Benila S R, Dr. M. Leema Rose
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Evolution of Identity and Voice of the Diasporic in Jhumpa Lahiri's the Lowland
873-880 Mr. Jacob Sam Paul David Jasmine, Ms.S.Jaswini Janice
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Quest of Identity through Realism and Fantasy in Chitra Banerjee Divakaruni’s Queen of Dreams
881-887 S.Fransta Darshana, Dr. Alby Grace
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The Metaphoric Coalescence of Multiple Voices in a River Poem: A Reading of Alice Oswald’s Dart
892-897 A. Judes Jalaja
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The Struggle of A Rohingya An Analysis of I Am A Rohingya: Poetry from the Camps and Beyond
898-903 C. MAZHALI , Dr. S. MANGAIYARKARASI
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The Hazards of Climate Change in a Globalized World: A Study of Barbara Kingsolver’s Flight Behaviour
911-916 Sujitha. P, Dr. M. Leema Rose
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Duality is the Ultimate Reality: A Study of Anthony Burgess’a Clockwork Orange
917-921 Bibin Jossy.J
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Slum and The Wall: Dalits’ Resistance and Voice Of Dissent: A Study of Daya Pawar’s Siddhartha Nagar and D.S. Dudhalkar’s Wall
922-929 Dr. Preethi Shanthi
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Ageism as a Constructed Discourse: A Post structural Reading of Kent Haruf’s Reifungsroman Novel Our Souls at Night
930-934 S.Saradha Devi, Dr. S. Saira Banu
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Multiculturalism and Interculturalism: Illusionary Positing of Culture to Answer Questions of Truth.
935-940 Dr. Selvin Vedamanickam
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Violation of Human Rights: A Study of Patricia McCormick’s Sold
941-944 E. Shona Armstrong, V. Virgin Nithya Veena
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Reconciliation and Growth: The Aftereffects of the World War II in Eric Lomax’s The Railway Man
961-967 K. Sujitha, Dr.Leema Rose
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Eco-Spirituality in Native American Culture: An Analysis ofLeslie Marmon Silko’sTheTurquoise Ledge
977-983 A.Suvakkin, Dr. M. Leema Rose
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Undeniable Women in the Cultural Clasp As Projected in Perumal Murugan’s One Part Woman
991-995 Suha N.A.
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Quest for CulturalIdentity in Uma Parameswaran’s The Door I Shut Behind Me
996-1001 N. Siva Priya, Dr.T.Mangayarkarasi
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Cultural and Racial Travail of Women in Alice Walker’s The Color Purple
1002-1010 Vinothini M, Dr. S. SairaBanu
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Mimicry and Ambivalence: The Question of Palestinian Identity in Susan Abulhawa’s Mornings in Jenin and Ghada Karmi’s In Search of Fatima: A Palestinian Story
1021-1028 M. Zarine Sumaiya, Dr. S. Saira Banu
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NONLINEAR HIGHER ORDER EXCITATIONS IN A FERROMAGNETIC SPIN SYSTEM
1129-1140 C Christal Vasanthi, M M Latha
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Spectroscopic, Frontier Orbital’s and NBO analysis of 3-Pyridinecarboxylic acid hydrazide - DFT method
1141-1150 H.MarshanRobert , D.Usha, M.Amalanathan
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STUDIES ON GROWTH, STRUCTURAL AND MECHANICAL PROPERTIES OF NONLINEAR CHIRAL AROMATIC SINGLE CRYSTAL: L-PHENYLALANINE FUMARIC ACID (LPFA)
1051-1062 D.ABILA DARLING , S.E.JOEMA
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Structural, Morphological and Optoelectronic Properties of Cubic Spinal CuFe2O4 Thin Films By Spray Pyrolysis Deposition
1063-1069 R. Anbu Joe Marshal, V. Bena Jothy, , A. Moses Ezhil Raj
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Structural analysis and electronic transfer investigation of a anticancer drug 2,6-pyridinedicarbonitrile
1070-1074 G.Golding Sheeba, D.Usha1 M.Amalanathan, M.Sony Michael Mary
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Isolation and identification of monocrotophos degrading microbes from agricultural farm soil of Theni District, Tamilnadu, India.
1078-1086 Rani. P., V. Santhi , A. Anitha Mary
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Effect of Annealing Techniques in the Crystallite Size of SnO2
1087-1092 J.R.Sheeba, S.Radhika, C.M.Padma
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Investigations on Synthesis and crystallographic analysis of acetic acid admixtured Triglycine Phosphate (TGP) Single Crystals
1093-1097 M.R.Meera, P.V.Radhika,
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Growth, Synthesis and Characterization of Nonlinear Optical (NLO) Guanidine Trichloroacetate Single Crystals
1098-1104 P.Reena, S. E. Joema
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Growth and Characterization of Nonlinear Optical (NLO) 3-Nitroanilinium chloride Single Crystals
1105-1112 C. S. Juliet Brintha, S. E. Joema
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Synthesis of M-Type Strontium Ferrite Nanoparticles
1113-1117 S.Stefy Silvia Rani, S.Radhika, C.M.Padma
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Study of emanation and exhalation characteristics of radon isotopes from monazite under different moist conditions.
1118-1130 U.K. Jayaram, G. Shanthi
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EFFECT OF COPPER INFUSION ON THE BAND GAP OF ZINC FERRITE POLYCRYSTALS
1131-1138 S. Sugi , S. Radhika, C. M. Padma
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PREPARATION, SEM CHARACTERISATION AND PROPORTION OPTIMIZATIONOF NANO COMPOSITE BASED COST EFFECTIVE SOLAR ABSORBER
1154-1158 P S Aanie , P.H. Sudharlin Paul, Jeslin Sunithabai
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Temperature effects on a 2- dimensional inhomogeneous alpha-helical protein system
1159-1171 K. Angelin Jeba, M. M. Latha
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Optical Analysis of Enviro-clean Solar selective coating
1172-1174 T.K.Jayaleka, J.Packiam Julius, D.Usha
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Green synthesis of Zinc Oxide Nanoparticles Using Leaf Extract of Salvia officinalis
1175-1187 K.Shreema, K. Priyadharshini, R.Mathammal, V.Kalaiselvi
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Straw Ash ¨C an enhancer of absorption for Solar Spiral Concentrator
1188-1191 T.K.Jayaleka, J.Packiam Julius, D.Usha
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STRUCTURAL AND OPTOELECTRONIC STUDIES ON SPRAY PYROLYSED DEPOSITION OF Mg DOPED CHROMIUM OXIDE THIN FILMS
1192-1196 J.V. Bynaja, A. Moses Ezhil Raj, V. Bena Jothy
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Structural and Spectral Analysis of Picric Acid-2-Nitroaniline– A DFT Approach
1197-1203 G.Bagavathi Sankar , D.Usha, M. Amalanathan
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STRUCTURAL INVESTIGATION OF 2-VINYL NAPHTHALENE: A DFT STUDY
1204-1208 S.ASLIN , D.USHA, M.AMALNATHAN
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Performance Analysis of Cooking Experiments with a Spiral Concentrating type solar cooker
1209-1212 T.K.Jayaleka , J.Packiam Julius , D.Usha
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SYNTHESIS, GROWTH, STRUCTURAL, OPTICAL AND MECHANICAL PROPERTIES OF CuSO4 DOPED L-THREONINE SINGLE CRYSTAL
1213-1220 S.V. Ashvin Santhia , B. Aneeba, S.Vinu , R.Sheela Christy
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GREEN SYNTHESIS OF SILVER NANOPARTICLE FROM ALTERNANTHERA SESSILIS LEAF EXTRACT AND ANALYSIS OF THEIR ANTIBACTERIAL ACTIVITY
1221-1230 A. Anitha Mary , S. Jarina Banu, P. Pushpa, P. Kalaivani, M.Sivarani
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Growth and characterization of dimethyl urea admixtured lithium sulphate crystals
1231-1240 P.S.Angel Prabha , P.Selvarajan , V.Bena Jothy
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ESTIMATION OF RADIOLOGICAL PARAMETERS OF THE ROCK SAMPLES FROM THE WESTERN GHATS IN KERALA
1243-1249 M.Sheela Udhaya Roselin , G.Shanthi
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Effect of Li+ ion in the growth and characterization of L-Lysinium succinate crystal.
1250-1255 Aneeba.B , Ashvin Santhia S.V, S.Vinu , R.Sheela Christy
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Theme of Multiculturalism in Chitra Banerjee Divakaruni’s One Amazing Thing
1256-1258 B. V. Bividha, Dr. Y. Vigila Jebaruby
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A Critical Study on Cultural Identity in Joy Kogawa’s Obasan
1264-1268 R K Afrin, , Dr. I Prabhu
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Deconstruction in Characterization in Chetan Bhagat’s One Night @ the Call Centre
1269-1272 J. Joseph Iniyan, Dr. M. Vaijo Latha
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A Study on the Indigenous Australian Culture and Conflict in Kate Grenville’s The Secret River
1273-1276 G.SATHIYA MONISHA
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DEMONETISATION AND IT’S EFFECT ON INDIAN CASHLESS BANKING SYSTEM: AN ANALYTICAL STUDY
1288-1295 Maya Babu B.P, Dr. S. Jayadev
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“THE STUDY OF EDUCATIONAL QUALIFICATION IMPACTING THE SATISFACTION LEVEL OF EMPLOYEES”
1296-1301 Dr. A ABDUL KHADAR
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A STUDY ON MUTUAL FUND INVESTMENT IN ADITYA BIRLA SUN LIFE MUTUAL FUND LTD.
1302-1307 Dr.M.KAVITHA, Dr.C.KUMARI
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A STUDY ON CUSTOMER’S PERCEPTION TOWARDS INTERNET BANKING WITH SPECIAL REFERENCE TO THIRUVANATHAPURAM DISTRICT
1308-1316 Resmi Gopalakrishnan J, Dr. S. Priya
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CARBON ACCOUNTING : EVALUATION, CRISIS AND PUBLIC INVOLVEMENTCARBON ACCOUNTING : EVALUATION, CRISIS AND PUBLIC INVOLVEMENT
1349-1352 ABIN P JOSE, RESHMA ROY
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IMPACT OF DIGITAL MARKETING – STRATEGIES AND CHALLENGESIMPACT OF DIGITAL MARKETING – STRATEGIES AND CHALLENGES
1362-1371 Dr.D.Sathyaprasad Kumar
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E-PAYMENT-“A STUDY ON ELECTRONIC TOLL SYSTEM WITH SPECIALREFERENCE TO FASTag”E-PAYMENT-“A STUDY ON ELECTRONIC TOLL SYSTEM WITH SPECIALREFERENCE TO FASTag”
1382-1386 S. Roopavathi, Dr.K. Kishore
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EFFECTIVENESS IN DIGITAL MARKETING FOR A SUCCESSFUL BUSINESSEFFECTIVENESS IN DIGITAL MARKETING FOR A SUCCESSFUL BUSINESS
1387-1392 Mrs C. Bheula Priyadarshini
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A Review: Online Customer Experience and Perception of Online Purchase and Digital MarketingA Review: Online Customer Experience and Perception of Online Purchase and Digital Marketing
1391-1395 Dr.K.Naveen Kumar, Dr.R.Jaya Kumar, Manikandan A
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IMPACT ON BUYING BEHAVIOUR OF GREEN PRODUCTS TOWARDS DIGITAL MARKETINGIMPACT ON BUYING BEHAVIOUR OF GREEN PRODUCTS TOWARDS DIGITAL MARKETING
1396-1406 R. .VENKATESAN, Dr.B. RAJAMANI
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A Study on Customer Satisfaction of Mobile Wallet Services Provided by Google PayA Study on Customer Satisfaction of Mobile Wallet Services Provided by Google Pay
1407-1412 Dr. P. K. Gate, Dr. P. N. Totala
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DIGITAL MARKETING CHALLENGES AND OPPORTUNITIES IN INDIADIGITAL MARKETING CHALLENGES AND OPPORTUNITIES IN INDIA
1413-1419 Dr. J. Jothi Krishnan, M. Thanikachalam
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CASHLESS ECONOMY OPPORTUNITIES AND CHALLENGES IN INDIA – AN ANALYSISCASHLESS ECONOMY OPPORTUNITIES AND CHALLENGES IN INDIA – AN ANALYSIS
1424-1431 Nebu Cherian P, Bharathi Rajan R, Josmy Mathew
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A STUDY ON CUSTOMER SATISFACTIONWITH E-BANKING SERVICES WITH SPECIAL REFERENCE TO THE MADURAI DISTRIC CENTRAL COOPERATIVE BANK LTDA STUDY ON CUSTOMER SATISFACTIONWITH E-BANKING SERVICES WITH SPECIAL REFERENCE TO THE MADURAI DISTRIC CENTRAL COOPERATIVE BANK LTD
1439-1444 P. SRI RAM, Dr. P. RAMACHENTRAYAR
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E-TRANSACTION - STUDY OF SECURITY CONCERN FROM CONSUMER’S PERSPECTIVEE-TRANSACTION - STUDY OF SECURITY CONCERN FROM CONSUMER’S PERSPECTIVE
1445-1452 Josmy Mathew, BharathiRajan R, NebuCherian P
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CUSTOMERS PERCEPTION TOWARDS ONLINE PAYMENT SYSTEM INRANIPET DISTRICTCUSTOMERS PERCEPTION TOWARDS ONLINE PAYMENT SYSTEM INRANIPET DISTRICT
1453-1458 R. Laurencia, Dr. C. Dhayalan
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DIGITAL TECHNOLOGY – GATEWAY FOR BETTER FINANCIAL INCLUSIONDIGITAL TECHNOLOGY – GATEWAY FOR BETTER FINANCIAL INCLUSION
1459-1464 Dr. K. ALAMELU, B. VIMALA, SALINI R .CHANDRAN
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A STUDY ON DIGITAL PURCHASE OF COCA-COLA SOFT DRINK IN VELLORE DISTRICTA STUDY ON DIGITAL PURCHASE OF COCA-COLA SOFT DRINK IN VELLORE DISTRICT
1477-1482 LT.Dr.C .GNANLIN SHINY, R. DEEPA, B. NIRMAL PRASANNA
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ONLINE SHOPPING IN INDIA – A REVIEWONLINE SHOPPING IN INDIA – A REVIEW
1483-1488 N. KARPAGAM, Dr. T. BHARATHI
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G.S. MONY AND TRADE UNION MOVEMENTG.S. MONY AND TRADE UNION MOVEMENT
1489-1492 Dr. K.K. Thanammal
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OPPORTUNITIES AND CHALLENGES OF CASHLESS ECONOMY WITH SPECIAL REFERENCE TO RURAL INDIAOPPORTUNITIES AND CHALLENGES OF CASHLESS ECONOMY WITH SPECIAL REFERENCE TO RURAL INDIA
1493-1497 P. Shunmugapriya, Thankamani. k, N. Ramamani
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THE ROLE OF DIGITAL MARKETING IN HEALTHCARE SECTORTHE ROLE OF DIGITAL MARKETING IN HEALTHCARE SECTOR
1498-1502 Dr.S. Yuvaraj, Ms. Sheila Eveline. N
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DIGITAL MARKETING: A FRAMEWORK, REVIEW AND RESEARCH AGENDADIGITAL MARKETING: A FRAMEWORK, REVIEW AND RESEARCH AGENDA
1503-1510 S. Ramesh, Dr.K. Balaji
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Service Quality Dimensions in e-Commerce Sector- An Empirical InvestigationService Quality Dimensions in e-Commerce Sector- An Empirical Investigation
1511-1521 C. Colin Crispin. C, Dr. C. Dhayalan
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IMPACT OF SOCIAL MEDIA MARKETING AND MOBILE APP IN FASHION INDUSTRYIMPACT OF SOCIAL MEDIA MARKETING AND MOBILE APP IN FASHION INDUSTRY
1522-1534 Dr. R. Geetha, Mr . Arunachalam J
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STUDY ON ROLE PLAYED BY THE DIGITAL TECHNOLOGY IN REDUCING STRESS AMONG WOMEN ENTREPRENEURS.STUDY ON ROLE PLAYED BY THE DIGITAL TECHNOLOGY IN REDUCING STRESS AMONG WOMEN ENTREPRENEURS.
1544-1549 Dr .S. MOHAMED RAFIQUE, S. VANI
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DIGITAL RUMORS AMONG NETIZENSDIGITAL RUMORS AMONG NETIZENS
1558-1561 R.HEPZIBAH GNANA SINTHIYA, DR.K .KISHORE
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E-BANKING AND E-MONEY: AN OVERVIEWE-BANKING AND E-MONEY: AN OVERVIEW
1581-1585 Dr. G .JAYASANKAR, Mr. J. KOSALRAM
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LEVEL OF AWARENESS IN DIGITAL INSURANCE PLANS AMONG POLICY HOLDERLEVEL OF AWARENESS IN DIGITAL INSURANCE PLANS AMONG POLICY HOLDER
1586-1591 Mr. C. PIRITHVIRAJAN, Dr.D. ELANGOVAN
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A STUDY ON DIGITAL MARKETING EFFECTS ON CONSUMER RELATIONSHIP IN VELLORE DISTRICTA STUDY ON DIGITAL MARKETING EFFECTS ON CONSUMER RELATIONSHIP IN VELLORE DISTRICT
1592-1598 Dr. P. Ragupathi, Dr. R. Dharmaraj
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IMPACT OF CASHLESS TRANSACTIONS ON ONLINE MARKETINGIMPACT OF CASHLESS TRANSACTIONS ON ONLINE MARKETING
1599-1607 Dr. A. Gnanavel
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IMPACT OF DIGITAL AGRICULTURAL MARKETING SERVICES IN VELLORE DISTRICTIMPACT OF DIGITAL AGRICULTURAL MARKETING SERVICES IN VELLORE DISTRICT
1608-1613 M. Nalini, Dr. C. Dhayalan
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DIGITAL MARKETING IS A PROMOTION OF WOMEN ENTREPRENEURSHIP IN THE FOOTWEAR SECTORS IN VELLOREDIGITAL MARKETING IS A PROMOTION OF WOMEN ENTREPRENEURSHIP IN THE FOOTWEAR SECTORS IN VELLORE
1614-1619 Mrs. S. P. SHAMILABEEVI, Dr. V. RANGANATHAN
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CONSUMER ATTITUDE AND BEHAVIOUR TOWARDSCASHLESS TRANSACTIONSCONSUMER ATTITUDE AND BEHAVIOUR TOWARDSCASHLESS TRANSACTIONS
1620-1629 Dr. G. VENKATESAN
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GREEN MARKETING - AN EXPLORATORY STUDY ON CONSUMERS AT KANCHIPURAM TOWNGREEN MARKETING - AN EXPLORATORY STUDY ON CONSUMERS AT KANCHIPURAM TOWN
1630-1638 Dr .K. GOMATHY, K. THAVAMANI
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A STUDY ON ONLINE SHOPPING INSPIRATION WITH SPECIAL REFERENCE TO AMBUR TOWNA STUDY ON ONLINE SHOPPING INSPIRATION WITH SPECIAL REFERENCE TO AMBUR TOWN
1646-1652 Dr. S.Mohamed Rafique, A.Sanjeev Kumar
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DEVELOPMENT FINANCE AND POVERTY ERADICATION FOR INCLUSIVE GROWTH: A STUDY ON WOMEN STREET VENDORS IN CHENNAI CITYDEVELOPMENT FINANCE AND POVERTY ERADICATION FOR INCLUSIVE GROWTH: A STUDY ON WOMEN STREET VENDORS IN CHENNAI CITY
1653-1659 Dr .Sivasubramanian.K, Dr.M. Krishnamoorthi
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CASHLESS TRANSACTION CHALLENGES AND REMEDIESCASHLESS TRANSACTION CHALLENGES AND REMEDIES
1660-1665 A. Gayathri, N.R. Udhaya
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Patient Satisfaction in Digital Transformation at Healthcare OrganizationPatient Satisfaction in Digital Transformation at Healthcare Organization
1666-1672 Dr. R. DHARMARAJ, S. RANI
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E-MARKETING: CHALLENGES AND OPPORTUNITIESE-MARKETING: CHALLENGES AND OPPORTUNITIES
1673-1678 Dr. R. A. Jeyakumar
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Variations in Consumer Decision Making Styles across Demographic variables: An empirical study among Footwear outlets of Vellore CityVariations in Consumer Decision Making Styles across Demographic variables: An empirical study among Footwear outlets of Vellore City
1679-1694 S. Aswini priya, Dr. Pulidindi Venugopal
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DIGITAL MARKETING – A BUSINESS PERSPECTIVEDIGITAL MARKETING – A BUSINESS PERSPECTIVE
1695-1698 T. ASRAR AHMED, Dr.K. GOMATHY
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A STUDY ON RECRUITMENT PROCESS ADOPTED IN HCL TECHNOLOGIES AT PONDICHERRYA STUDY ON RECRUITMENT PROCESS ADOPTED IN HCL TECHNOLOGIES AT PONDICHERRY
1699-1706 Dr. A. SANTHANA KANNAN
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Bit Coins: A Future Cashless TransactionsBit Coins: A Future Cashless Transactions
1707-1713 Dr.ShanthiVijaya Keerthy, Mr. V. Ezhil Kumar, Dr. S. Pravinth Raja
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STUDIES ON THE LIFE CYCLE, PREY CAPTURING MECHANISM AND FOOD PREFERENCES OF NYMPH OF DRAGON FLY, BRACHYTHEMIS CONTAMINATA (ODONATA:ANISOPTERA)STUDIES ON THE LIFE CYCLE, PREY CAPTURING MECHANISM AND FOOD PREFERENCES OF NYMPH OF DRAGON FLY, BRACHYTHEMIS CONTAMINATA (ODONATA:ANISOPTERA)
1732-1739 Radha. R, Susheela .P
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THE IMPORTANT RELIGIOUS MONUMENT’S IN KANYAKUMARI DISTRICTTHE IMPORTANT RELIGIOUS MONUMENT’S IN KANYAKUMARI DISTRICT
1751-1755 MR. J. JUSTIN DORSINGH
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WOMEN IN LITERATURE : NOW AND THENWOMEN IN LITERATURE : NOW AND THEN
1756-1762 Ms. S. Keerthana, Dr.R. Abilasha
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POLITICAL ACTIVITIES OF PONNAPPA NADARPOLITICAL ACTIVITIES OF PONNAPPA NADAR
1777-1784 C.R. SELVAN, Dr. M. Dr. M. SHYLA KUMARI
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INFLUENCE OF PRECURSOR CONCENTRATION ON THE STRUCTURAL, VIBRATIONALAND MORPHOLOGICALASPECTS OF SPRAY PYROLYZED CdFe2O4FILMSINFLUENCE OF PRECURSOR CONCENTRATION ON THE STRUCTURAL, VIBRATIONALAND MORPHOLOGICALASPECTS OF SPRAY PYROLYZED CdFe2O4FILMS
1785-1790 R. Anbu Joe Marshal, V. Bena Jothy, A. Moses Ezhil Raj
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AN OVERVIEW ON CHILD LABOUR IN INDIAAN OVERVIEW ON CHILD LABOUR IN INDIA
1803-1814 Rajmohan R. Pillai, Dr. R. Sivakumar
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APANORAMIC VISION OFCHINESEAMERICANNIGHTCLUBSIN LISASEE’SCHINADOLLSAPANORAMIC VISION OFCHINESEAMERICANNIGHTCLUBSIN LISASEE’SCHINADOLLS
1821-1827 K.S.Anjana Thampi, Dr. L. Dhowmya
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An Existential Reading of Haruki Murakami’s After DarkAn Existential Reading of Haruki Murakami’s After Dark
1839-1843 S.P. Soubhagya, Dr. N.U. Lekshmi
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IMPACT OF GLOBALIZATION ON HIGHER EDUCATION IN INDIAIMPACT OF GLOBALIZATION ON HIGHER EDUCATION IN INDIA
1848-1853 Dr. R. Rajeshwari
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KANIKAR- A TRIBEL PEOPLE OF SOUTHTRAVANCOREKANIKAR- A TRIBEL PEOPLE OF SOUTHTRAVANCORE
1863-1866 Dr.S. Prathika
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Various studies of zinc lithium sulphate crystals grown by aqueous solution methodVarious studies of zinc lithium sulphate crystals grown by aqueous solution method
1877-1886 Angel Prabha, P. Selvarajan, V.Bena Jothy
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PROSPECTS AND PROBLEMS FACED BY STREET VENDORS IN KERALAPROSPECTS AND PROBLEMS FACED BY STREET VENDORS IN KERALA
1893-1908 Dr. Pradeesh S
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A Diverse View on Feature-Oriented Programming in Software Product LineA Diverse View on Feature-Oriented Programming in Software Product Line
1950-1957 U. Devi, N. Kesswani, A. Sharma
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Growth of Unspent Amount of Various Rural Development Schemes in India.Growth of Unspent Amount of Various Rural Development Schemes in India.
1958-1974 Beena Lorance, Dr. P. Shanmugam
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A STUDY ON BRAND IMAGE OF ASIAN PAINT WITH SPECIAL REFERENCE KANYAKUMARI DISTRICTA STUDY ON BRAND IMAGE OF ASIAN PAINT WITH SPECIAL REFERENCE KANYAKUMARI DISTRICT
1986-1991 ARCHANA. T.R, Dr.S.R. EASWARI
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A STUDY ON SOCIO-ECONOMIC CONDITIONS OF FISHERMEN INKANYAKUMARI DISTRICTA STUDY ON SOCIO-ECONOMIC CONDITIONS OF FISHERMEN INKANYAKUMARI DISTRICT
1999-2007 Jancy .Y, Dr. Kanchana Vargheese
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An overview of Problems of Indian post in Financial InclusionAn overview of Problems of Indian post in Financial Inclusion
2008-2014 Dr.M.Josephin Rangith
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A STUDY ON SAMULSONS HYPOTHISIS ON VOLITILE COMMODITY FUTURE PRICEA STUDY ON SAMULSONS HYPOTHISIS ON VOLITILE COMMODITY FUTURE PRICE
2015-2025 Kala Krishnan, Dr.J. Shyla
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A Role of Startups in Creation of Entrepreneurship and Employment: A Perceptional Study with Reference to the Youths of Mangaluru CityA Role of Startups in Creation of Entrepreneurship and Employment: A Perceptional Study with Reference to the Youths of Mangaluru City
2032-2038 Mr.KarthikPai H, Dr.Yathish Kumar
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ON OCCUPATIONAL STRESS AMONG POLICE DEPARTMENT IN KANYAKUMARI DISTRICTON OCCUPATIONAL STRESS AMONG POLICE DEPARTMENT IN KANYAKUMARI DISTRICT
2039-2047 Prabin Kumar, Dr. P. Nixon Dhas
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India Post on Financial inclusion – A Bird’s eye viewIndia Post on Financial inclusion – A Bird’s eye view
2048-2055 Mrs.F .Praveena, Dr.Y. Hemalatha
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ORGANISATIONAL PROFILE OF WOMEN OWNED MICRO ENTERPRISES IN KANIYAKUMARI DISTRICTORGANISATIONAL PROFILE OF WOMEN OWNED MICRO ENTERPRISES IN KANIYAKUMARI DISTRICT
2056-2059 Dr. J. Robert Edwin Chester, Dr. S. Rajaram
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A COMPARATIVE STUDY ON ONLINE SHOPPING AND TRADITIONAL SHOPPINGA COMPARATIVE STUDY ON ONLINE SHOPPING AND TRADITIONAL SHOPPING
2060-2067 Shalini .J, Dr. A. Chandra Sekaran
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A STUDY ON TRAINING AND DEVELOPMENT PRACTICES IN BANKING EMPLOYEES IN KANIYAKUMARI DISTRICTA STUDY ON TRAINING AND DEVELOPMENT PRACTICES IN BANKING EMPLOYEES IN KANIYAKUMARI DISTRICT
2075-2078 MRS .Sindhu, Y2Dr. S. Nadarajan
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IMPACT OF PERCEIVED RISK ON ONLINE IMPULSE BUYING WITH SPECIAL REFERENCE TO ANANTAPUR DISTRICTIMPACT OF PERCEIVED RISK ON ONLINE IMPULSE BUYING WITH SPECIAL REFERENCE TO ANANTAPUR DISTRICT
2079-2089 Dr. Y. Hanuman Prasad, S. B. ANIL KUMAR
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IMPACT OF CORONA VIRUS IN INDIAN ECONOMY AND BANKING SECTOR - AN OVER VIEWIMPACT OF CORONA VIRUS IN INDIAN ECONOMY AND BANKING SECTOR - AN OVER VIEW
2090-2101 Dr. J.T. Pratheeesh, Dr. G. Arumugasamy
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PROBLEMS AND PROSPECTS OF CASHEW WORKERS IN KANYAKUMARI DISTRICTPROBLEMS AND PROSPECTS OF CASHEW WORKERS IN KANYAKUMARI DISTRICT
2121-2129 Dr. G. Arumugasamy, Dr. J.T. Pratheeesh, N.Prem Santhosh
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ACTIVITY MANAGEMENT OF MUTHOOT FINANCE LIMITEDACTIVITY MANAGEMENT OF MUTHOOT FINANCE LIMITED
2130-2139 Dr. G. Sreekanth
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The Detour Dominating Degree Number of a GraphThe Detour Dominating Degree Number of a Graph
2140-2144 S. Kalaiselvi, Dr.J.Golden Ebenezer Jebamani, Dr.J.Golden Ebenezer Jebamani
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JOB SATISFACTION – THE RECENT SCENARIO OF THE ATTITUDINAL BEHAVIOUR OF SCHOOL TEACHERS IN KANYAKUMARI DISTRICTJOB SATISFACTION – THE RECENT SCENARIO OF THE ATTITUDINAL BEHAVIOUR OF SCHOOL TEACHERS IN KANYAKUMARI DISTRICT
2159-2168 Dr. G. Arumugasamy, Dr. J.T Pratheesh, Mr. R.T.Ajith Kumar
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study of GST and revenue generated from it in the year 2019study of GST and revenue generated from it in the year 2019
2169-2178 Tathagat P. Patel, Dr. Punyaparva Pradhan
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A STUDY ON DIGITAL LOAN IN THE BANKING SECTORA STUDY ON DIGITAL LOAN IN THE BANKING SECTOR
2179-2183 Dr. S. Sendil Kumar, Mr. S. Vinoth Kumar
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EMPLOYEES HEALTH & SAFETY MEASURES AND INDUSTRIAL RELATIONS IN PUBLIC SECTORS INDUSTRIES IN VELLORE DISTRICTEMPLOYEES HEALTH & SAFETY MEASURES AND INDUSTRIAL RELATIONS IN PUBLIC SECTORS INDUSTRIES IN VELLORE DISTRICT
2184-2196 Dr. A. Nelsonvimalanathan, S. Subramani
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IMPACT OF TRAINING AND DEVELOPMENT PROGRAMME IN STATEBANK OF INDIA, SPECIAL TRAINING INSTITUTE CENTRE, PERAMBURIMPACT OF TRAINING AND DEVELOPMENT PROGRAMME IN STATEBANK OF INDIA, SPECIAL TRAINING INSTITUTE CENTRE, PERAMBUR
2197-2204 Nirmal Prasanna. B, Lt. Dr. C. Gnanlin Shiny
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VERTEX POLYNOMIAL OF SOME CONVEX POLYTOPESVERTEX POLYNOMIAL OF SOME CONVEX POLYTOPES
2205-2209 Diana. R, Sowmya. S
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Emerging issue in Human Resources ManagementEmerging issue in Human Resources Management
2210-2212 Vishwa R. Bhatt
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MOTIVATING FACTORS IN HUMAN RESOURCE MANAGEMENT AMONG THE EMPLOYEES IN INDIAN RARE EARTHS (IRE) LTD., MANAVALAKURICHI, KANNIYAKUMARI DISTRICTMOTIVATING FACTORS IN HUMAN RESOURCE MANAGEMENT AMONG THE EMPLOYEES IN INDIAN RARE EARTHS (IRE) LTD., MANAVALAKURICHI, KANNIYAKUMARI DISTRICT
2213-2216 E. RUSHIT GNANA ROY
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OPPORTUNITIES AND CHALLENGES OF PAYMENT BANK IN INDIAOPPORTUNITIES AND CHALLENGES OF PAYMENT BANK IN INDIA
2222-2227 Naseera beevi.N, Dr. Kalarani T.G
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A Study on Impact of School Education in India on the Development of Human Resource at workA Study on Impact of School Education in India on the Development of Human Resource at work
2228-2233 MS. Ayisha jothi. T, Dr. Tamilarasi mailachalam
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THE STUDY ON HEALTH CARE AND SUSTAINABLE DEVELOPMENT OF SANITARY WORKERS IN TIRUNELVELITHE STUDY ON HEALTH CARE AND SUSTAINABLE DEVELOPMENT OF SANITARY WORKERS IN TIRUNELVELI
2241-2248 Mrs. S. Sutharsana, Dr. A. Saleth Mary Vetriselvi
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A STUDY ON ONLINE MARKETING WITH REFERENCE TO KANYAKUMARI DISTRICTA STUDY ON ONLINE MARKETING WITH REFERENCE TO KANYAKUMARI DISTRICT
2249-2254 S.VASHEEL A BANU, Dr.C. BENJAMIN
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Green Human Resource Practices and Job Satisfaction of Star Hotel Employees in Kanyakumari DistrictGreen Human Resource Practices and Job Satisfaction of Star Hotel Employees in Kanyakumari District
2255-2263 Rani pushpalatha G, Dr.P. Christopher Raj
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A Pragmatic study on Human Resources Trends in recruitment and selection process in Non-Banking Financial Companies in Kanniyakumari districtA Pragmatic study on Human Resources Trends in recruitment and selection process in Non-Banking Financial Companies in Kanniyakumari district
2264-2270 Dharshini. K.A, Seleena .R
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DIGITAL MARKETING - A STUDY WITH REFERENCE TO SATISFACTION OF ONLINE SHOPPERS IN KANYAKUMARI DISTRICTDIGITAL MARKETING - A STUDY WITH REFERENCE TO SATISFACTION OF ONLINE SHOPPERS IN KANYAKUMARI DISTRICT
2287-2297 Greeta Mary J, Dr. P. Christoper Raj
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RURAL DEVELOPMENT THROUGH PRADHAN MANTRI AWAAS YOJANA (PMAY) IN KANYAKUMARI DISTRICTRURAL DEVELOPMENT THROUGH PRADHAN MANTRI AWAAS YOJANA (PMAY) IN KANYAKUMARI DISTRICT
2298-2308 P. Sri Mathi, Dr. Jerin Rose G
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JOB STRESS AND STAYING INTENTIONS OF PRIVATE SCHOOL TEACHERSJOB STRESS AND STAYING INTENTIONS OF PRIVATE SCHOOL TEACHERS
2229-2239 Ms. Gracia. A, Dr. R. Seleena
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Perspectives Of Human Resource Management In Recruiting CompanionsPerspectives Of Human Resource Management In Recruiting Companions
2350-2356 Mrs.S.Dayana Sweetlin, Dr.R.S. Thangeswari
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PERSONALITY TRAITS AND JOB SATISFACTION OF THE LIC AGENTS IN KANYAKUMARI DISTRICTPERSONALITY TRAITS AND JOB SATISFACTION OF THE LIC AGENTS IN KANYAKUMARI DISTRICT
2383-2389 R. Ramaselvam, Dr.v. Ahila
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EVOLUTION OF ONLINE SHOPPINGEVOLUTION OF ONLINE SHOPPING
2390-2395 Mrs D Sobha, Dr. G. Jeslin Viola Pet
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Key issues of Rural Development: A ReviewKey issues of Rural Development: A Review
2396-2401 Saviour F, Dr. G. Jeslin Viola Pet
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PROBLEMS OF PRIMARY HANDLOOM WEAVERS IN KANNIYAKUMARI DISTRICTPROBLEMS OF PRIMARY HANDLOOM WEAVERS IN KANNIYAKUMARI DISTRICT
2422-2426 X. Maria Muthu Shanthini
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Challenges faced by women entrepreneur in IndiaChallenges faced by women entrepreneur in India
2427-2432 Ms. S.Jenitha Rajathy, Dr. G. Jeslin Viola Pet
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A Study on Public Awareness towards Waste ManagementA Study on Public Awareness towards Waste Management
2433-2439 A.Akshaya Raj, Dr.M.Edwin Gnanadhas
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COLLEGE STUDENTS' ATTITUDE ON ONLINE SHOPPING IN KANNIYAKUMARI DISTRICTCOLLEGE STUDENTS' ATTITUDE ON ONLINE SHOPPING IN KANNIYAKUMARI DISTRICT
2440-2446 F.AKATH A SHAREN AKSHAYA, Dr.R .RATHIHA
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INFLUENCING FACTORS TO START FISHNET UNITS IN KANYAKUMARI DISTRICT - AN ANALYSISINFLUENCING FACTORS TO START FISHNET UNITS IN KANYAKUMARI DISTRICT - AN ANALYSIS
2447-2455 Dr. C. Josephine Jeya Selvi
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IMPACT OF CHILDREN IN FAMILY BUYING BEHAVIOUR OF GREEN PRODUCTS IN NAGERCOIL CITYIMPACT OF CHILDREN IN FAMILY BUYING BEHAVIOUR OF GREEN PRODUCTS IN NAGERCOIL CITY
2476-2483 Muthulekshmi T,, Dr.P .Singh,
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COLLEGE WOMEN TEACHERS AND THEIR JOB SATISFACTIONCOLLEGE WOMEN TEACHERS AND THEIR JOB SATISFACTION
2484-2495 Dr. M. Ajitha
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GREEN HRM AND ENVIRONMENTAL SUSTAINABILITYGREEN HRM AND ENVIRONMENTAL SUSTAINABILITY
2496-2500 ARCHANA M
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A STUDY ON “THE LEVEL OF SATISFACTION OF CONSUMERS TOWARDS FAST MOVING CONSUMER GOODS (FMCG): WITH SPECIAL REFERENCE TO KANYAKUMARI DISTRICT
2501-2506 Mrs. R. Aswathy, Dr.S. Nadarajan
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A report on Marketing-Tips to Promote Cosmetic Brand Effectively
2507-2510 Mrs.P.Maria Sahaya Rossiyana
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IMPACT OF CELEBRITY CREDIBILITY ON CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS
2511-2516 D. Vijaya Lakshmi, Dr.J.R.Isaac Balasingh
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A Study on the influence of Emotional Intelligence on Employee Performance
2523-2532 Babitha K C, Prof. Dr. G. Murugesan, Dr. Sanitha K K
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A Study on Labour Migration and Work Life Balance
2533-2540 Rajeev Kariyil, Dr. Sanitha K K, Dr. Rincy V Mathew
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HIGH PERFORMING EMPLOYEES -A SOURCE OF COMPETITIVE ADVANTAGE
2541-2550 Geetha J, S.Lt.Dr.S.Priya
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A STUDY ON PREFERENCE OF WOMEN INVESTORS TOWARDS VARIOUS INVESTMENT ALTERNATIVES WITH REFERENCE TO ALANGULAM
2551-2557 J. JANSI, Dr. I. PREMROSE THAYAMMAL
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On Soft ARS Open and Closed Mappings in Soft Topological Spaces
2558-2566 P. Anbarasi Rodrigo, K.Rajendra Suba
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ENTREPRENEURIAL CHARACTERISTICS OF UNDERGRADUATE WOMEN STUDENTS: A CASE STUDY
2587-2601 Dr. V. Bini Marin
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A STUDY ON CONSUMER PERCEPTION TOWARDS GREEN ADVERTISEMENT IN TIRUNELVELI
2602-2606 S. YASMIN KATHIJA, Dr. K. SHEIK MYDEEN
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IMPACT OF DIGITAL MARKETING AND CASHLESS TRANSACTIONS ON SHOPPING MALL CONSUMERS IN VELLORE DISTRICT
2614-2625 Dr. S. G. SAMUEL COLLISON, Dr. S. MURUGAN
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CHALLENGES AND OPPORTUNITIES OF ORGANIC PRODUCTS MARKET
2626-2640 Dr. V. GUNASEKARAN, Dr. S. MURUGAN
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CUSTOMER PERCEPTION AND PREFERENCE TOWARDS INNOVATION BANKING SERVICES OFFERED BY COMMERCIAL BANKS IN PALAYAMKOTTAI
2649-2656 Jaya kumar S, Dr.K.S.Arockiasamy
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WORKPLACE STRESS AND COPING STRATEGIES AMONG ARTS AND SCIENCE COLLEGE TEACHERS IN KANYAKUMARI DISTRICT
2657-2662 Dr. G. Johnslin Sujitha
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PAYMENT BANK - PROSPECTS FOR FINANCIAL INCLUSION
2663-2669 Bhagya Lekshmi, S. S, Dr.A.Usha , Dr. V. Ahila
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A CASE STUDY ON HURDLES FACED BY LOK ADALAT IN KANYAKUMARI DISTRICT
2670-2675 S. SUMAN , Dr. S. MEMUKHAN GNANAMONI
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A STUDY ON RELATIONSHIP BETWEEN THE SOCIO-ECONOMIC CONDITIONS AND JOB STRESS EXPERIENCED BY NURSES IN KANYAKUMARI DISTRICT
2676-2681 F. DINUSHA MASIL , Dr. D. JACQULINE PON MABEL
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ROLE OF SALES PROMOTION IN THE BUYING BEHAVIOUR OF FAST MOVING CONSUMER GOODS IN KANYAKUMARI DISTRICT
2682-2687 E. Issac Kingslin, Dr.D.Jacquline Pon Mabel
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IMPACT OF SERVICE QUALITY DIMENSIONS TOWARDS JOB PERFORMANCE OF SELF FINANCED COLLEGE TEACHERS IN KANYAKUMARI DISTRICT
2688-2693 V.Shoba Joylet, Dr.B.Nalatha Vijilin
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A STUDY ON STRATEGIC HUMAN RESOURCE MANAGEMENT PRACTICES IN NEW GENERATION ORGANISATION
2694-2699 A. Aldrin , R. Rakesh
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IMPACT OF SOCIAL MEDIA MARKETING (SMM) ON E-BUYERS OF KANYAKUMARI DISTRICT
2700-2704 A. Melda , Dr. P. Christopher Raj
PDF
INVESTOR’S BEHAVIOUR AS AN INSTRUMENT FOR INVESTMENT TOWARDS GOLD - A STUDY
2705-2710 Mr. R. Rakesh , Dr. M. Edwin Gnanadhas
PDF
CONSUMER KNOWLEDGE AND PERCEPTION TOWARDS FOOD LABELING
2711-2716 X.Sebastini Silva, Dr.T.Priyanka
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Socio – Economic Empowerment of Women in Travancore, from a Period of Subservient Position to Privileged Society - An Overview
2717-2731 Prof. S. S. Sundaram, Anuja S.S
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CONSUMERS’ PERCEPTION TOWARDS ORGANIC FOODCONSUMERS’ PERCEPTION TOWARDS ORGANIC FOOD
2732-2741 M. Arunkumar Victor
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WORK STRESS MANAGEMENT AND EMOTIONAL WELL BEING OF WORKING WOMENWORK STRESS MANAGEMENT AND EMOTIONAL WELL BEING OF WORKING WOMEN
2742-2749 DEVI SATHYA.V, DR.B. Dr.B. REVATHY
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WORK LIFE BALANCE OF WOMEN EMPLOYEES IN UNORGANISED SECTORWORK LIFE BALANCE OF WOMEN EMPLOYEES IN UNORGANISED SECTOR
2750-2759 Mrs Janat jeya kavitha
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HEALTH HAZARDOUS OF FISHER WOMENHEALTH HAZARDOUS OF FISHER WOMEN
2760-2769 S. Veniswari, Dr. B. Revathy
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ETIQUETTE OF TAMIL AND ENGLISH UNDERGRADUATE STUDENTSETIQUETTE OF TAMIL AND ENGLISH UNDERGRADUATE STUDENTS
2812-2819 P P..Jeyasathya
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MEDIA PHOBIA AMONG TEACHER EDUCATORSMEDIA PHOBIA AMONG TEACHER EDUCATORS
2837-2841 Dr. C. Thanavathi
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On πg(αg)* - closed sets in Topological SpacesOn πg(αg)* - closed sets in Topological Spaces
2848-2859 R. Savithiri
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Comparative study of the performance of seawater supported ternary Pt/C catalyst in the ratio 50:25:25 in non membrane fuel cells in seawaterComparative study of the performance of seawater supported ternary Pt/C catalyst in the ratio 50:25:25 in non membrane fuel cells in seawater
2921-2929 S.P.R. Kalaikathir
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