National Conference on “Multidisciplinary Research in Social Sciences and Management Studies” on 7th and 8th February, 2020 at DYPIMS Campus.
Organized by: Dr. D.Y. Patil Institute of Management Studies, Akurdi, Pune.
Published: Mar 2, 2020
Articles
Study Of Different Consumer Based Brand Equity (CBBE) Models And Important Aspects Of Consumer Based Brand Equity
1-22 Mr. Amit Deshmukh, Dr. Chetan Chaudhari
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“Comparative Analysis Of Services Provided By Private Banks And Nationalized Banks”
35-55 Dr. Kunal Patil, Dr. Nandini Desai
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Examining The Mediating Effect Of Trust Between Corporate Social Responsibility And Brand Image In The Automobile Sector In Pune.
56-67 Dr Priyanka Mishra, Dr Lalit Prasad
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“Relevance Of Ethical Sales Behaviour On The Customer Loyalty With Special Reference To Life Insurance Companies”
68-80 Dr Shilpa Kankonkar
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"The Determinants Of Bank Profitability: Empirical Evidence From Indian Commercial Banks"
81-96 Dr. Avadhoot D. Pol, Dr. Shital P. Bhusare
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A Study On The Preference Of Placements Among The Management Graduates
97-102 Dr. Senthil K. Nathan, Dr. A. Sumathi
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Changing Face Of Private Label Brands In The Organized Retailing Industry Of Pune Region
103-120 Dr. Shital P. Bhusare , Vivek Swami
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Factors Influencing Green Marketing-A study among Gen Y People of Coimbatore City
121-126 Dr. M. Manjula
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Analysis of Challenges faced by the IT industry in controlling Attrition Ratio and Retaining Talent
159-169 Mr Keshav Kumar , Mr Chetan Khairnar
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A Literature Review on Women Empowerment
170-178 Ms. Prajakta P. Chiplunkar, Dr. Nasir B. Shaikh
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Likert Scale Development – Construction and Evaluation of Financial Behavior Scale (FBS)
179-186 Priti Jain
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“A Study on Impact of Online Marketing on Real Estate Business with Special Reference to BVG Nivara”
187-198 Shivaji Mane, Mr. Akash Raskar, Ms. Ashweta Devkate
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Impact of Heuristic Bias and Prospect Bias on Share Market Investment Decision Making
199-226 Radhakrishna Nayak, Dr. Yathish Kumar
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Impact Of Human Capital Management On Organizational Performance
227-234 S. Swapna, Vadiga Ashween Kumar
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Retaining Emotionally Intelligent Millennials At The Workplace
235-250 Ms. Sarah D’souza , Dr. Safia Farooqui
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Impact Of Learning And Development Related Practices With Reference To Employee Retention: A Review Paper
256-265 Shiva Sharma, Kalpana Rajpurohit, Dr. Karunesh Saxena
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Study of Effect of Consumer Price Index on Gross Sales of Income Mutual Funds in India
266-276 R S P Singh, Swati S Bhalerao, Dr Jyotirmoy Dasgupta
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Employee Engagement In The Hospitality Industry – A Literature Review
277-287 Vaibhav Santosh Phand, Dr. Vishwas Iresh Swami
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A Study Of Motivation And Challenges Faced By Women Entrepreneurs In Pune and PCMC area
288-298 Vinita Tiwari
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Sexual Magnetism In Advertising And Youth's Perception – A Societal Marketing Case Study
299-313 Vilas Balgaonkar
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Social Commerce -The Significance of Doing Online Business Through Social Media
337-349 Mr Somnath Hadalgekar
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Corporate Social Responsibility for MBA graduates - Special reference to DYPIMS Students
350-359 Mrs. Anagha Sijapati, Mr. Shivaji Mane
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GEN-Z’S Online Buying Involvement And Decision Style In Buying Fashion Apparels
360-376 Dr. Nandini Desai, Dr. Shilpa Kankonkar
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Financial Inclusion - A Study Of Various Initiatives And Suggestions For The Future
377-384 Indrajeet Kole
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Impact Of Product Quality On Sales In FMCG Companies And Mediating Effect Of Celebrity Endorsement
385-397 Dr Lalit Prasad , Dr Priyanka Mishra
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Symbiotic Relationship Between Academic Leadership And Faculty Development At Higher Educational Institutes In India
398-407 Dr. Shalaka Parker, Viral S Ahire
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Environmental Ethics in Mind of Mahatma Gandhi
66-69 Mrs. Asmita Prashant Raut, Mrs. Asmita Prashant Raut
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