Vol. 40 No. 34 (2020): International Conference On “Digital Economy: Opportunities and Challenges”

 International Conference

On

Digital Economy: Opportunities and Challenges”

6th March 2020 (Friday)

ORGANISED BY 

PG and Research Department of Commerce

SRIMATH SIVAGNANA BALAYA SWAMIGAL TAMIL, ARTS AND SCIENCE COLLEGE,

MAILAM - 604 304.

Published: Mar 4, 2020

DOES BRAND AWARENESS HAVE IMPACT ON THE TELEVISION PURCHASE

 1-5 Dr. S. LAKSHMI
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WHETHER E-WALLETS ARE REALLY A CATALYST TOWARDS EXPEDITION OF CASHLESS ECONOMY? : AN EMPIRICAL INVESTIGATION IN THE AFTERMATH OF DEMONETIZATION

 6-16 Dr.M.VETRIVEL, Mr. A.K. BABU ISMATH RAZACK
 PDF

REASONS AND OUTCOMES OF PART-TIME EMPLOYMENT OF STUDENTS – A CAUSAL STUDY(With reference to Women students in Chennai City)

 17-24 Ms. R. Saisudha, Dr. A.G. Vijayanarayanan
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A STUDY OF DIVIDEND POLICY AND CAPITAL STRUCTURE IN INDIA

 25-35 Dr. P. VEERAMUTHU, KANNIYAPPAN
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FINANCIAL SUPPORT OF CREDIT EXPANSION FOR VARIOUS SCHEMESTHROUGH NABARD IN INDIA

 36-43 Dr. R. ANANDARAMAN
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AN IMPACT OF COST ANALYSIS ON CONSTRUCTION OF GREEN BUILDING IN ETHIOPIA

 44-60 Prof. Dr. Anbalagan Chinniah, Mr. Thomas Haile Mekkonnen, Mr. Endalem, Mr. Masud Mohammed
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A STUDY ON IMPACT OF STRESS ON JOB PERFORMANCE AMONG TEACHING FACULTIES OF ARTS AND SCIENCE COLLEGES IN VILLUPURAM

 61-67 M.SABARIRAJ, K. SATHYA, S. JAYAPRADHA
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THE MACROECONOMIC EFFECTS OF EXCHANGE RATE MOVEMENT IN INDIA

 68-76 Dr. Vijay D. Joshi
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AN IMPACT OF DIGITAL MARKETING IN INDIAN ECONOMY

 77-99 Prof. Dr. Chinniah Anbalagan
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JOB STRESS AMONG PRIVATE COLLEGE TEACHING STAFF

 100-112 Dr.S.ANANDARAJAN, M. Pondurangan
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A STUDT ON ECONOMIC VIOLENCE AGAINST DALIT ENTREPRENEURS IN TAMIL NADU

 113-123 Dr.M.VETRIVEL, R.SENTHILKUMAR
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INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY: CHALLENGES AND OPPORTUNITIES

 124-132 Dr. A. KAVITHA, D.SATHYAKALA
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A IMPACT OF GOODS AND SERVICES TAX IN INDIA

 133-143 K.T. Kamesh M, J. Anitha
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INVESTMENT DESIGN OF SCHOOL TEACHERS

 144-152 R. Arulmurugan, DR. K. Krishnamurthy
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A CONCEPTUAL STUDY OF RECENT TRENDS IN E-COMMERCE

 153-158 S.YASMEEN
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RECENT TRENDS IN HUMAN RESOURCE MANAGEMENT

 159-169 E. Pandiyan
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OPPORTUNITIES FOR INDIA IN THE DIGITAL ECONOMY

 170-173 Dr. A. JOTHISELVAMUTHUKUMAR
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Study on Emotional Intelligence and its Impact on Organizational Commitment towards Women Employees Working in BPO Companies in Chennai

 174-183 Dr.M.VETRIVEL, Mrs. A. SRIDEVI
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PROBLEMS AND PROSPECTUS OF TEXTILE SECTOR IN VILLUPURAM

 184-193 Dr. G. KUMAR
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FINANCIAL SERVICES OF MICRO INSURANCE TO SMALL SCALE ENTREPRENEURS IN INDIA

 194-201 Dr. S. KARTHIKEYAN
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JOB STRESS AND ITS IMPACT ON PERFORMANCE EMPLOYEES WORKING IN BPOS: A STUDY

 202-210 Dr.M.VETRIVEL, Mr. G. TAMILMOZHI
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CUSTOMER SATISFACTION TOWARDS ICICI PRUDENTIAL LIFE INSURANCE IN ULUNDURPET

 211-219 Dr. P. VEERAMUTHUM, L.RANJITH
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IMPACT OF INTERNATIONAL TRADE ON ECONOMIC GROWTH IN INDIA

 220-227 Dr.R. Ramanujam, Dr. A. KAVITHA
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A STUDY ON GLASSCEILING AMONG WOMENEMPLOYEES IN BANKING SECTOR WITH SPECIAL REFERENCE TO CHENNAI CITY

 228-236 Teena DHARIWAL, Dr.M.RAJESH
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An Analysis of Leadership Style in Indian Organizations

 237-244 B. SANJEEVAN, Dr.TAMIMARAN
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E-COMMERCE: A STUDY ON CHALLENGES AND BENEFITS IN AN EMERGING ECONOMY IN INDIA

 245-251 D.SURESH, T.SARAVANAN
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A STUDY ON MARKETING STRATEGIES OF FRESH FISH MARKET IN CUDDALORE TOWN

 252-266 R. UMA
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GENERAL INSURANCE INDUSTRY IN INDIA-ISSUE AND CHALLENGE

 267-273 Dr.S.ANANDARAJAN, N. Saraswathi
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A STUDY ON EFFECTIVENESS OF EMPLOYEE TRAINING AND DEVELOPMENT AT NATURAL CAPSULES LIMITED IN PONDICHERRY

 274-282 Mr.Y.TAMAZHIA
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A STUDY ON EMPLOYEE COMPENSATION IN PALMETTO INDUSTRIES INDIA PRIVATE LIMITED, PUDUCHERRY

 283-290 Mr.N.ELAVARASAN, R.SUBHASHINI
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A CASE STUDY OF DEMONETIZATION IN INDIA

 291-298 J. Anitha, K.T. Kamesh
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A STUDY ON CORDIAL LABELING OF GRAPHS

 299-306 BABU.A, BHATHMANABAN.P
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AN OVERVIEW OF GST LAW - AN INDIRECT TAX OF INDIA

 307-315 S.SELLADOURAITCHY
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RETAIL INVESTOR’S PREFERENCES TOWARDS INVESTMENT IN MUTUAL FUNDS

 316-323 Mr.K.SASIKUMAR, Dr.K.KRISHNAMURTHY
 PDF

SATISFACTION LEVEL OF TEXTILE INDUSTRY EMPLOYEES IN CHENNAI

 324-332 Dr.M.VETRIVEL, Mr. S. RAKESH
 PDF

Customer Satisfaction of E-Commerce and Online Shopping: A Study with Reference to Online Customers at Kallakurichi City

 333-339 Dr. P. Veeralakshmi, Dr. P. Prema
 PDF

An effectiveness of misleading advertisement for new product Launch in Food Corporation

 340-345 L.PRABURAJ, B. SANJEEVAN
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A STUDY ON THE ENTREPRENEURIAL ATTITUDE TOWARDS THE ENGINEERING COLLEGE STUDENTS IN VILLUPURAM DISTRICT

 346-355 K. SULOCHANA, Dr. D. GANESAN
 PDF

Impact of GST on Common Man-an overview

 356-361 A. ArunSankar, S. Muthaiyan
 PDF

A STUDY ON QUALITY OF WORKLIFE OF AGRICULTURAL WOMEN IN VILLUPURAM DISTRICT

 362-367 S.LAKSHMI PRIYA
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Trends in Private Final Consumption Expenditure before and After Demonetization

 368-376 D.P.KANAKARANI, Dr. LUMINIA VINODHINI
 PDF

A STUDY ON EMPLOYEES’ JOB SATISFACTION

 377-391 Dr.P.M.JAYABALAN
 PDF

OVERVIEW OF FINANCIAL SERVICES IN INDIA

 392-403 S.TAMIZHARASAN
 PDF

Retention and Destruction in Toni Morrison’s Beloved

 404-410 Dr. K. Ashok Kumar
 PDF

The Relationship between Religious attitude and Locus of Control among College Students

 411-417 A. RAJ KUMAR
 PDF

English Language Teaching in Virtual Learning Environment

 418-422 VADAPALLI. LAKSHMI
 PDF

THE FRIENDSHIP OF THE CHILDREN TO BE RECAPTURED FROM THE CHARACTER HEIDI AND CLARA

 423-426 G. Selvarani, A. Sagunthala
 PDF

An analysis of familial issues and cultural transformation in Arundhati Roy’s “The God of Small Things”

 427-431 S.T. Praveenkumar
 PDF

The New Criticism as the Root of Modern Perspectives and Its Theory

 432-434 V. VEDHACHALAM
 PDF

A Study of Cultural Clash in Chithra Bannerjee Divakaruni's Novel" Queen of Dreams"

 435-440 K.Arul,, Dr. S.Uma Maheswari
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THEMATIC ANALYSIS OF THE JHUMBA LAHIRI’S “THE LOWLAND

 441-445 S. BANU PRIYA, S. CHANDRALEKHA
 PDF

CHILDREN’S LITERATURE

 446-451 W.NancyKanimozhi
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LOVE AND DEMISE TO BE DEPICTED IN THE NOVEL OF THE GREAT GATSBY AND TO THE LIGHTHOUSE

 452-457 S. Kalaiyarasi, R. Mugeshwari
 PDF

Cultural Love and Loss in The Folded Earth

 458-459 K. Balu
 PDF

THE ROLE OF SOFT SKILL AND PERSONALITY DEVELOPMENT IN ORGANIZATIONAL LEVEL

 460-467 Dr. P. VEERAMUTHU, Mr. N. ELAVARASAN
 PDF

ENGLISH LANGUAGE TEACHING IN MODERN METHODOLOGY

 468-475 M. Sandhiya, J. Taslima, E. Balaraman
 PDF

The Hypocrisy of Justice: Richard Wright’s Native Son

 476-486 K.Velmurugan M.A., M.Phil.,, Dr. S. David Soundar
 PDF

A Comparative Study of Difference in Social Media Behavior between Service and Business Professionals of North Maharashtra Region

 487-496 Swapnil V. Mishra, Dr. Shamkant N. Kotkar
 PDF

PROFITABILITY ANALYSIS OF SELECTED MANUFACTURING FIRMS IN INDIA: AN EMPIRICAL INVESTIGATION

 497-514 Dr.A.Sengottaiyan
 PDF

Cyberbullying Detection based on Semantic-Enhanced Marginalized Denoising Auto-Encoder

 515-519 N.Madhu Bindu-, Mohammad, A. Syamala
 PDF

The potential of antioxidant activity of methanolic extract of Boerhavia diffusa L

 520-545 Dr.J.Jayachitra, B. Janani
 PDF

A STUDY ON CONSTRAINTS FACED BY WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO ERODE DISTRICT OF TAMIL NADU

 546-552 Dr. BARSHED AHMED,
 PDF

WEARABLE TECHNOLOGY: A REVIEW

 553-560 C. Anuradha,, M. Muthulakshmi
 PDF

Communication Using Internet Linguistics

 561-570 Mr.S.Gokulakrishnan, Mr.D.Prasadh, Mr.G.Seenuvasan
 PDF

THE MINORITY RACES IN THE NOVELS OF FAMILY MATTERS

 571-575 MOHAN E
 PDF

VOICE OF THE SILENCED: MEGHA, A TRAUMA VICTIM IN ANITA NAIR’S EATING WASPS

 576-581 Ms. V.K.Smitha, Dr. S. Sridevi,
 PDF

THE FRIENDSHIP OF THE CHILDREN TO BE RECAPTURED FROM THE CHARACTER HEIDI AND CLARA

 582-585 G. Selvarani, A. Sagunthala
 PDF

An analysis of familial issues and cultural transformation in Arundhati Roy’s “The God of Small Things”

 586-590 S.T. Praveenkumar
 PDF

The New Criticism as the Root of Modern Perspectives and Its Theory

 591-593 V. VEDHACHALAM
 PDF

A Study of Cultural Clash in Chithra Bannerjee Divakaruni's Novel" Queen of Dreams"

 594-599 K.Arul,, Dr. S.Uma Maheswari
 PDF

THEMATIC ANALYSIS OF THE JHUMBA LAHIRI’S “THE LOWLAND”

 600-604 S. BANU PRIYA, S. CHANDRALEKHA
 PDF

CHILDREN’S LITERATURE

 605-610 W.NancyKanimozhi
 PDF

LOVE AND DEMISE TO BE DEPICTED IN THE NOVEL OF THE GREAT GATSBY AND TO THE LIGHTHOUSE

 611-617 S. Kalaiyarasi, R. Mugeshwari
 PDF

Cultural Love and Loss in The Folded Earth

 618-619 K. Balu,
 PDF

THE ROLE OF SOFT SKILL AND PERSONALITY DEVELOPMENT IN ORGANIZATIONAL LEVEL

 620-627 Dr. P. VEERAMUTHU, Mr. N. ELAVARASAN
 PDF

ENGLISH LANGUAGE TEACHING IN MODERN METHODOLOGY

 628-635 M. Sandhiya, J. Taslima, E. Balaraman
 PDF

THEME OF FEMINIST CATASTROPE AND ECO - FEMINISM IN ATWOOD’S “SURFACING

 636-641 A. Kanimozhi
 PDF

Role of Library in Mass Media Communication

 642-653 Dr. P. Ramkumar, Kannan, C.Kameswaran
 PDF

Pathos of Forbidden love in Arundhati Roy’s The God of Small Things

 654-657 D. Ramesh, C. Mouleeswaran
 PDF

Gender Violence and Resistance: An Anthropological Perspective of Phoolan Devi’s I, Phoolan Devi and Maya Angelou’s I Know Why the Caged Bird Sings.

 658-666 Mrs. Chitra Devi C S
 PDF

Guy de Maupasant’s The Neklace is a Short story Running to Nine Pages.

 667-669 Dr. G. Ekambaram,
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THE IMPACT OF GENDER INEQUALITY IN INDIA

 670-674 E. Saritha, E. Bamasri
 PDF

The Problems of Disintegration in Amitav Ghosh’s The Glass Palace

 675-677 K. Laenavathi
 PDF

Stream of Consciousness in Virginia Woolf’s Mrs. Dalloway

 678-682 D.KEERTHIKA, C.MOULEESWARAN
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A COMPARATIVE STUDY OF ECOCRITICISM- IN SELECTED IN INDIAN ENGLISH NOVELS

 683-687 N.Francis Christopher
 PDF

A STUDY ON LACK OF SOCIAL SUPPORT SYSTEM RESULTS AS SUICIDAL TENDENCIES AMONG COLLEGE STUDENTS IN VILLUPURAM DIST

 688-695 Mr.Y.TAMAZHIAN
 PDF

A Survey on the English Language and Linguistic

 696-700 JAYABHARATHI N, SANGEETHA S
 PDF

FEMINIST PERSPECTIVES IN SHASHI DESHPANDE’S SELECTED NOVELS

 701-705 Mr.SAIPRAKASH,
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Death as a Emotional Ethic in Tony Morrison’s Beloved

 706-710 K.R.Rajavel, T.Sivakumar
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The study of juvenile literature from Harry Potter

 711-718 SHALINI R
 PDF

Patriarchal Culture and Its Impact on Eco-feminism

 719-722 R. Vijayaragavan
 PDF

Critical View on Displacement in Kiran Desai’s “The Inheritance of Loss

 723-727 T. Sivakumar, J.Rajalakshmi, Kalaivani
 PDF

The Religious Diversity has emerged in the “Murder in the Cathedral”

 728-731 K.R.Rajavel, V.Vedhachalam
 PDF

IMPACT OF THE POSTMODERNISM IN ENGLISH LITERATURE

 732-738 Dhivya S, Deepika S
 PDF

The Element of Incest in Indian Folklore

 739-744 Mrs. S. Sukitha
 PDF

Father absence and its Impact on adolescent development

 745-747 A.Vimal Remigious
 PDF

CONSUMER BEHAVIOUR AND STRATEGIES TOWARDS ONLINE MARKETING

 748-755 Dr. P.VADIVEL, Mrs. C.KAVITHA,
 PDF

Fiscal incentives to Export Processing Zones of India, Sri Lanka and Bangladesh: A Comparative Analysis

 756-764 Dr. Shruthi M.V.
 PDF

A STUDY ON THE IMPACT OF RELATED PARTY TRANSACTIONS DISCLOSURE BY ENTREPRENEURS IN EMERGING ECONOMICS

 765-774 CA.SARASWATHI RAJARATHNAM, Dr. KANNIAMMAL
 PDF

AN OVERVIEW OF WOMEN EDUCATION IN SAARC COUNRTIES

 775-783 Dr. C.SANKAR, J.ARUNA
 PDF

AN ANALYSIS ON INDIA’S EXOPRT WITH SAARC COUNTRIES: RECENT TRENDS

 784-790 Mrs. V.YASODHA
 PDF

REALTIONSHIP BETWEEN GREEN HOUSE GAS EMISSION AND PRODUCTIVITY OF FOOD GRAINS IN INDIA -2000-2016

 791-796 S.SEETHALAKSHMI, DR.S.GANDHIMATHI
 PDF

RELATIONSHIP BETWEEN CLIMATE CHANGE AND PRODUCTIIVTY OF FOOD GRAINS IN INDIA

 797-802 S.Seethalakshmi, Dr.S.Gandhimathi
 PDF

IMPACT OF AGRICULTURAL CREDIT ON PRODUCITIVITY OF FOOD GRIANS IN INDIA - 2000 -2018

 803-810 KALYANI.C, Dr.GANDHIMATHI. S
 PDF

RELATIONSHIP BETWEEN FOOD GRAINS PRODUCTION AND IMPORT IN INDIA

 811-817 KALYANI.C , Dr.GANDHIMATHI . S
 PDF

CUSTOMERS’ PERCEPTION ON DIGITAL BANKING SERVICES WITH SPECIAL REFERENCE TO SALEM DISTRICT

 818-826 K. BARATHI, Dr.V.SENTHILKUMAR
 PDF

HUMAN RESOURCE MANAGEMENT PRACTICES IN DHARANI SUGARS AND CHEMICALS LIMITED, POLUR IN TAMIL NADU

 827-835 Mr.A.ASHOKKUMAR, Dr.P.SUMATHI, Mrs.R.ROHINI, Mr.L.RAMACHANDRAN
 PDF

Visual Stimulus and Students Impulse Buying Behaviour: An Empirical Study in Select Retail Outlets in Bangalore

 836-845 Pushpa A, Murugesan T K
 PDF

Understanding Renaissance of Militancy in Kashmir and its Changing Contours

 846-857 Maqsood Hussain
 PDF

COGENT RELATIONSHIP BETWEEN HUMAN ASPECTS AND TQM IMPLEMENTATION IN MANUFACTURING CONTEXT

 858-868 Murugesan T K, Pushpa A
 PDF

A STUDY ON THE IMPACT OF RELATED PARTY TRANSACTIONS DISCLOSURE BY ENTREPRENEURS IN EMERGING ECONOMICS

 765-774 CA.SARASWATHI RAJARATHNAM, Dr. KANNIAMMAL
 PDF

AN OVERVIEW OF WOMEN EDUCATION IN SAARC COUNRTIES

 775-783 Dr. C.SANKAR, J.ARUNA
 PDF

AN ANALYSIS ON INDIA’S EXOPRT WITH SAARC COUNTRIES: RECENT TRENDS

 784-790 Mrs. V.YASODHA
 PDF

REALTIONSHIP BETWEEN GREEN HOUSE GAS EMISSION AND PRODUCTIVITY OF FOOD GRAINS IN INDIA -2000-2016

 791-796 S.SEETHALAKSHMI, DR.S.GANDHIMATHI
 PDF

RELATIONSHIP BETWEEN CLIMATE CHANGE AND PRODUCTIIVTY OF FOOD GRAINS IN INDIA

 797-802 S.SEETHALAKSHMI, DR.S.GANDHIMATHI
 PDF

IMPACT OF AGRICULTURAL CREDIT ON PRODUCITIVITY OF FOOD GRIANS IN INDIA - 2000 -2018

 803-810 KALYANI.C, Dr.GANDHIMATHI. S
 PDF

RELATIONSHIP BETWEEN FOOD GRAINS PRODUCTION AND IMPORT IN INDIA

 811-817 KALYANI.C, Dr.GANDHIMATHI . S
 PDF

CUSTOMERS’ PERCEPTION ON DIGITAL BANKING SERVICES WITH SPECIAL REFERENCE TO SALEM DISTRICT

 818-826 K. BARATHI, Dr.V.SENTHILKUMAR
 PDF

HUMAN RESOURCE MANAGEMENT PRACTICES IN DHARANI SUGARS AND CHEMICALS LIMITED, POLUR IN TAMIL NADU

 827-835 Mr.A.ASHOKKUMAR, Dr.P.SUMATHI, Mrs.R.ROHINI, Mr.L.RAMACHANDRAN
 PDF

Visual Stimulus and Students Impulse Buying Behaviour: An Empirical Study in Select Retail Outlets in Bangalore

 836-845 Pushpa A, Murugesan T K
 PDF

Understanding Renaissance of Militancy in Kashmir and its Changing Contours

 846-857 Maqsood Hussain
 PDF

COGENT RELATIONSHIP BETWEEN HUMAN ASPECTS AND TQM IMPLEMENTATION IN MANUFACTURING CONTEXT

 858-866 Murugesan T K, Pushpa A
 PDF

“India’s Enhancing Soft Power diplomacy with Bangladesh Since 2014”

“India’s Enhancing Soft Power diplomacy with Bangladesh Since 2014”

 867-878 Aswini Kumar, Sathishkumar E
 PDF

Determinants of Green Initiative Adoption for Business Enterprises

Determinants of Green Initiative Adoption for Business Enterprises

 879-886 D. Arthi, Dr.P. Santhi
 PDF

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