Vol. 40 No. 59 (2020): INTERNATIONAL CONFERENCE ON “BUSINESS 2020: PRISM OF POSSIBILITIES”

 INTERNATIONAL CONFERENCE ON “BUSINESS 2020: PRISM OF POSSIBILITIES”

Organized by

Department of Business Administration

Faculty of Management

SRM Institute of Science and Technology

SRM Nagar, Kattankulathur ,

Chengalpattu District – 603 203 . Tamil Nadu, India

website: http://srmuniv.ac.in/events

CHIEF PATRONS

Dr. T.R. PAARI VENDHAR, Founder, Chancellor

Mr. RAVI PACHAMOOTHOO, Pro Chancellor (Admn.)

Dr. R. P. SATHYANARAYANAN, Pro Chancellor (Academics)

Dr. R. SHIVAKUMAR, Vice President

PATRONS

Dr. SANDEEP SANCHETI, Vice Chancellor

Dr. T.P. GANESAN, Pro Vice Chancellor

Dr. R. BALASUBRAMANIAN, Pro Vice Chancellor (Ext. Affairs)

Dr. N. SETHURAMAN, Registrar

Dr. V.M. PONNIAH, Dean, Faculty of Management

ORGANISING SECRETARY

Dr. A. Gajendran

Associate Professor & Head

Department of Business Administration

CONVENER

Dr. K. Karthik Sridar, Assistant Professor

CO-CONVENERS

Mr. A. Arul Prakash, Assistant Professor

Mr. J. Dinesh, Assistant Professor

ADVISORY BOARD

Dr. M. Rajkumar,

Associate Professor, Department of Commerce,

M.R. Arts and Science College, Mannargudi

Dr. A. Selvendran

Associate Professor and Head, Department of

Commerce, Trichy Govenment Arts College,

Tiruchirappalli-620 022

ORGANIZING COMMITTEE MEMBERS

Ms. L. Jayanthi, Assistant Professor

Dr. M. Srinivasan, Assistant Professor

Mr. R. Megavannan, Assistant Professor

Mr. M. Anand, Assistant Professor

Ms. A. Suganya, Assistant Professor

Dr. S. Anitha, Assistant Professor

Ms. R. Revathi, Assistant Professor

Dr. J. Rajalakshmi, Assistant Professor

Dr. A. Anbu, Assistant Professor

Mr. M. Daniel Rajkumar, Assistant Professor

Mr. M. Shakthi Prasad, Assistant Professor

Mr. Rajasekar, Assistant Professor

Published: Mar 24, 2020

Articles

A STUDY WITH REFERENCE TO PERFORMANCE OF SCM TO SELECT INDIAN AUTOMOBILE SECTOR IN VELLORE CITY

 1-6 Dr.J.Subetha

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IMPLEMENTATION AND APPLICATION OF KNOWLEDGE MANAGEMENT

 7-10 A.Ajitha, Dr.P.Ramya

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CUSTOMER’S SATISFACTION TOWARDS PAYMENTS BANK WITH SPECIAL REFERENCE TO CHENNAI CITY

 11-16 P.Elumalai, Dr.R.Panchalan

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INFLUENCE OF SOCIAL MEDIA MARKETING ON CUSTOMER ENGAGEMENT

 17-20 T. Asrar Ahmed, Dr.K.Gomathy

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A COMPARATIVE ANALYSIS OF ENTREPRENEURIAL PLATFORMS INSTITUTED BY THE GOVERNMENT OF KERALA, A CASE STUDY ON KSUM.

 21-26 Davis Joseph, Anju Paul, Chippy Francis

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POLICY IMPLICATIONS AND CHALLENGES OF RURAL MARKETING IN INDIA

 27-32 Dr.M.D.Chinnu

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ANTECEDENTS OF TALENT MANAGEMENT: AN EMPIRICAL STUDY WITH REFERENCE TO SOFTWARE COMPANIES IN CHENNAI

 33-38 Dr.N.V Ramachandran, A.Josephine Reena

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A PROGRESSIVE STUDY ON USERS SATISFACTION TOWARDS INSTAGRAM APPLICATION WITH REFERENCE TO CHENNAI DISTRICT

 39-46 Dr. V Prabakaran

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BIG FIVE PERSONALITY TRAITS AND RELATIONSHIP ITS WITH WORK LIFE BALANCE AMONG TEACHERS

 47-54 M. Farhana Fathima, Dr. T.Helan

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POWER OF MORALE RELATIONSHIP WITH PERCEPTION AMONG SECONDARY SCHOOLS TEACHERS.

 55-58 P.Nidhya, Dr. T.Helan

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CHALLENGES FACED BY WORKING WOMEN ON WORK–LIFE BALANCE

 59-64 C. Nithya, Dr. K. Gomathy

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A STUDY ON IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEE MOTIVATION IN IT SECTOR

 65-70 Anupriya P., Dr. S. Kamakshi

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CONSUMER READINESS ON IOT (INTERNET OF THINGS) PRODUCTS

 71-76 Sugumaran D, Dr.M.Bhoopal

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SOCIOTECHNOGRAPHICS EVALUATION OF SOCIAL NETWORKING SITE USERS IN HIGHER EDUCATION

 77-84 Dr. A.Bharathy

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A STUDY ON INCREASING CUSTOMERS FOOTFALL AT MAX FASHION WITH RESPECT TO SELAIYUR AND PERUNGUDICHENNAI BRANCH

 85-94 Sam Paul.b, Akshaya.R

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A STUDY ON FACTORS INFLUENCING CUSTOMER’S ATTITUDE TOWARDS MERGING OF PUBLIC SECTOR BANKS

 95-102 Dr.K.Guru, G.S.Nivedetha

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A STUDY ON PROBLEMS FACED BY CUSTOMERS WHILE AVAILING GREEN BANKING SERVICES IN SELECTED PUBLIC SECTOR BANKS IN SIVAGANGAI DISTRICT

 103-110 M.Soundarya, Dr. G.Jayabal

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A STUDY ON WELFARE MEASURES OF THE RAILWAY PASSENGERS WITH SPECIAL REFERENCE TO KUMBAKONAM STATION IN THANJAVUR DISTRICT

 111-116 Dr. B. Sivakumar

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A STUDY ON CUSTOMER STATISFACTION TOWARDS AAVIN MILK IN THANJAVUR DISTRICT

 117-122 Dr. S. Gowri

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UNDERSTANDING CUSTOMERS’ AWARENESS AND PERCEPTION ON INVASIVE MARKETING STRATEGIES

 123-128 Swetha. M. S, Buvaneswari. P.S

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A STUDY ON SAVING AND INVESTMENT PATTERN OF COLLEGE TEACHERS WITH SPECIAL REFERENCE TO VILLUPURAM DISTRICT

 129-134 E.D Anandakumar, Dr.K.Murugadoss

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A STUDY ON JOB SATISFACTION IN EMPLOYEES AT B.H.E.L. IN TRICHIRAPALLI DISTRICT

 135-142 Dr.V.Venkatragavan, Dr.P.Sivasakkaravarthi

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ASSORTED CEMENT BRANDS SALES PERFORMANCE AMONG THE SHOP SELLERS – A GROUP LEVEL ANALYSIS IN THE CONTEXT WITH CHENNAI AND TIRUVALLUR DISTRICTS

 143-154 Sri. VT. Baalaji Amuthan, Sri. S. Suriya

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ASSIMILATION OF TRANSGENDERS QUALITY OF LIFE: PSYCHOANALYTIC STUDY IN CHENGALPET DISTRICT, TAMIL NADU

 155-164 Sri. VT. Baalaji Amuthan, Dr. V. Selvalakshmi

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A STUDY ON INVESTOR’S BEHAVIOUR TOWARDS MUTUAL FUND DECISION: AN EMPIRICAL ANALYSIS WITH REFERENCE TO CHENNAI REGIONIndian financial market is focused seriously nowadays and the different financial instruments are the interest viewpoints of the investors.

 165-170 K.Guru, J.Anand, A.Jayanth

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OPTIMAL SOLUTION TO REPLACEMENT PROBLEM UNDER FUZZY ENVIRONMENT: A DIFFERENT APPROACH

 171-176 M.ShanmugaSundari, Saranya.V

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A STUDY ON MACHINE LEARNING RESOLVE OUTLINE THE FEATURE IN E-COMMERCE INDUSTRY

 177-184 M.D.Bakthavachalam, Dr.S.Albert Antony Raj

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A STUDY ON WORK LIFE BALANCE OF EMPLOYEES IN IT SECTOR

 185-190 T. Rakshana, Dr. Y. Kalaivani, Shrimathi Devkunvar Nanalal Bhatt

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EMPLOYEES PERCEPTION TOWARDS THE METHODS OF PERFORMANCE APPRAISAL AMONG NATIONALISED BANKS IN CUDDALORE DISTRICT

 191-198 Aanchanaa Karam Chandra Mohan, Shriram .K

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BIGDATA APPLICATION ON ANALYSIS OF GENOMIC INFORMATION

 199-208 Dr.D.Sridevi

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A STUDY ON FINANCIAL INCLUSION AND SOCIAL BACKWARDNESS WITH SPECIAL REFERENCE TO VILLUPURAM DISTRICT

 209-212 Dr.P.Sivasakkaravarthi, Dr.V.Venkatragavan

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OPTIMIZING THE TRANSPORTATION (SUBSET OF SCM): INDIAN PAINT FACTORIES TO VERSATILE DEALERS CITED AT CHENNAI REGION

 213-222 VT. Baalaji Amuthan, G. Premasudha

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A STUDY ON LEAN MANUFACTURING ADOPTION IN CONFECTIONARIES WITH REFERENCE TO CANDY PRODUCTION

 223-228 A.UmaDevi, K.Guru

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A STUDY ON THE MARKETING OF CONSTRUCTION INDUSTRY WITH SPECIAL REFERENCE TO NECESSITY ECO FRIENDLY BUILDINGS IN THE FAST GROWTH OF REAL ESTATES AND RESIDENTIAL DEVELOPMENT IN INDI

 229-232 Dr. S.Vijay, Dr. D.Sathyaseelan

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A STUDY ON ROLES AND FUNCTIONS OF BANKING INDUSTRY IN INDIAN ECONOMY

 233-240 V.M.Suryaprakash, M. Rajesh Kumar

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THE ROLE OF COGNITIVE DISSONANCE IN ONLINE RETAILING

 241-244 Dr. Tabitha Durai, B.Edith Hepburn Sylvia

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A STUDY ON DIGITAL IMAGE PROCESSING AND DIGITAL DATA COMPRESSION WITH IMAGE EDITOR FEATURES

 245-254 M.D.Bakthavachalam, Dr.S.Albert Antony Raj

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A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS MARUTI SUZUKI CAR USERS IN THIRUVERUMBUR TALUK, TIRUCHIRAPPALLI DISTRICT, TAMILNADU

 255-256 S.Pazhamalai, Dr. A.Selvendran

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A STUDY ON E-BANKING SERVICES OF COMMERCIAL BANKS IN TRICHY DISTRICT

 257-264 M.Pratheepa, A.Selvendran

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E-BANKING SERVICES OF STATE BANK OF INDIA WITH SPECIAL REFERENCE TO THIRUVERUMBUR TALUK IN THIRUCHIRAPPALLI DISTRICT

 265-270 M.Pratheepa, Dr.A.Selvendran

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ADVERTISING EFFECTS ON BRAND PREFERENCES OF DURABLE GOODS IN KUMBAKONAM TALUK IN THANJAVUR DISTRICT, TAMILNADU

 271-278 P.Sridhar, Dr.A.Selvendran

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PERCEPTIONS OF GOODS AND SERVICE PROVIDERS TOWARDS GOODS AND SERVICE TAX (GST)

 279-284 Dr.T.Ambika

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A SOCIO-ECONOMIC INCLUSION – MUDRA SCHEME

 285-290 Indira Aiyavoo

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ABUSE OF DOMINANT POSITION IN LIGHT OF THE COMPETITION LAW IN INDIA

 291-294 M. Malathi

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GOODS AND SERVICES TAX (GST) AND ITS IMPACT ON SMALL AND MEDIUM SCALE ENTREPRENEURS (SMES)

 295-302 Dr.K.Senthilvel

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SCRUTINIZE THE EFFECTIVENESS OF LOAN PORTFOLIO MANAGEMENT: CHALLENGES AND REMEDIAL

 303-314 Dr. Mohd Abass Bhat, Dr. Shagufta Tariq, Dr. Irshad Ahmed

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IMPACT OF AFFECTING SPAN MANAGEMENT AND ANALYZE ITS BENEFITS OF ORGANIZATION TO GROW WITH CROSS TABLE TECHNIQUE

 315-318 Dr.G.Devarajan, Dr.V.Suresh

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HUMAN RESOURCE MANAGEMENT METRICS

 319-322 Dr G.S.Jayesh

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FACTOR OF EMPLOYEES’ MOTIVATION BY THE RESPONDENTS USING HENRY GARRETT’S RANKING TECHNIQUE

 323-326 Dr.P.Sukumar

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IMPACT OF WORK LIFE BALANCE THROUGH HUMAN RESOURCE MANAGEMENT

 327-330 Dr.T.Kumar

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TECHNOLOGY MARKETING SYSTEM

 331-334 Dr.G.Devarajan

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A STUDY ON WOMEN’S PARTICIPATION AND EMPOWERMENT IN SILK INDUSTRY OF TAMILNADU

 335-338 A. Arul Prakash, Dr. A. Selvendran

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A STUDY ON CONSUMER BEHAVIOR IN ONLINE SHOPPING WITH SPECIAL REFERENCE TO AMBUR TOWN

 339-344 A. Sanjeev Kumar, Dr. S. Mohamed Rafique

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CONSUMER PURCHASE BEHAVIOUR AND STATISFACTION TOWARDS SERVICE QUALITY IN DEPARTMENTAL STORES

 345-350 A. Subeena, Dr. S. Mohamed Rafique

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A STUDY ON DIFFICULTIES AND CHALLENGES FACED BY WOMEN STREET VENDORS IN PALLAVARAM MARKET

 351-356 Dr.G.Sugumaran, M.Deepika

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A STUDY ON INCLINATION OF WORKING WOMEN TOWARDS VARIOUS INVESTMENT AVENUES IN VELLORE

 357-362 G.Hemalatha, Dr. S. Mohamedrafique

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A STUDY ON GREEN MARKETING IMPACT AND SWOT ANALYSIS

 363-368 K.Thavamani, Dr. K.Gomathy

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A STUDY ON CUSTOMERS’ SATISFACTION OF MARUTI SUZUKI CAR USERS IN SRIRANGAM TALUK, TIRUCHIRAPPALLI DISTRICT OF TAMILNADU

 369-374 S.Pazhamalai, Dr. A.Selvendran

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A STUDY ON PROBLEMS AND PROSPECTS OF SRI KAMATCHI AMMAN SILK HANDLOOM WEAVERS’ CO-OPERATIVE PRODUCTION AND SALE SOCIETY IN KANCHIPURAM

 375-380 A. Arul Prakash, Dr. A. Selvendran

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A DESCRIPTIVE ANALYSIS ON CUSTOMER PERCEPTION AND ALERTNESS TOWARDS GST PRACTICES (WITH REFERENCE TO CHENNAI DISTRICT)

 381-388 Divya Kohli, Shivam Kumar Singh, Puttu Mohammed Aamir

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CONSUMER ATTITUDE TOWARDS SHOPPING CART ABANDONMENT IN ONLINE SHOPPING

 389-396 K.Kavitha, Dr.D.Kannan

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CONSUMER PURCHASE INTENTION OF PRIVATE LABEL EDIBLE PRODUCTS WITH AN EMPHASIS ON PRICE AND QUALITY

 397-402 V. Anitha, Dr. A.R Krishnan

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CONSUMERS’ BUYING DECISION ON ELECTRIC VEHICLES

 403-408 Adwaith Vinayan, Noah.J

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REVIEW OF LITERATURE ON WORKING CAPITAL MANAGEMENT

 409-412 Shanmuga Priya.G, Dr. Anand.J

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INTRINSIC AND EXTRINSIC CRITERIA OF WOMEN CONSUMERS WHILE PURCHASING GARMENTS

 413-418 A. Suganya, Dr.K. Ganesamurthy

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A STUDY ON UPSHOT OF FINANCIAL KNOWLEDGE FOR EFFECTIVE FINANCIAL PLANNING

 419-424 Dr. K. Karthik Sridar, Dr. S. Anitha

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JOB SATISFACTION OF NURSES (A STUDY WITH REFERENCE TO NURSES WORKING IN HOSPITALS IN AND AROUND TRIPLICANE, CHENNAI.)

 425-432 Dr. D. Sathyaseelan, Dr. S. Vijay

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CORONA VIRUS OUTBREAK AND HEALTH CARE SECTOR IN INDIA

 433-436 J.Nantha Kishore kanna, Dr.J. Rajalakshmi

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PROBLEMS AND PROSPECTS OF AGRICULTURAL MARKETING IN CUDDALORE DISTRICT, TAMILNADU

 437-444 Dr.K. Sentamilselvan

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A STUDY ON ROLE AND PERFORMANCE OF CASHEW INDUSTRY WITH SPECIAL REFERENCE TO TAMIL NADU

 445-448 Dr.M. Srinivasan

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FINTECH: A TRANSFORMATIVE STRATEGY TOWARDS FINANCIAL INCLUSION

 449-452 Dr.Tabitha Durai, Vidhya. J

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A THEORETICAL STUDY ON THE EFFECTS OF FACTORS OF CULTURAL INTELLIGENCE (CQ) ON EMPLOYEE PERFORMANCE

 453-458 M. Anand

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ASSESSING KEY FACTORS OF CRM MAINTENANCE FOR EFFECTIVE CRM IMPLEMENTATION IN THE INDIAN BANKING SECTOR

 459-464 L. Jayanthi, Dr.D. Vimala

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A STUDY ON INFLUENCES OF ECOLOGICAL CONSCIOUSNESS AND THE CHALLENGES INVOLVED IN THE BUYING DECISION OF GREEN PRODUCTS AMONG THE CHENNAI PEOPLE

 465-472 R. Megavannan, R. Arivazhagan, Dr. Praseeda challapalli

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INVESTMENT PATTERN OF WOMEN TEACHING PROFESSIONALS IN DEEMED UNIVERSITIES

 473-480 Ms.S. Revathy, Dr. Hema Mary, Dr. D. Sudhamathi

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THE STUDY ON E-RECRUITMENT ADOPTION AMONG YOUNG JOB SEEKERS IN CHENNAI USING UTAUT MODEL

 481-488 R.Vijay Raja, Dr.R. Thenmozhi

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