Vol. 40 No. 58 (2020): International Conference on Emerging Trends and Practices of Business Leadership in the Digital Era

International Conference on Emerging Trends and Practices of Business Leadership in the Digital Era

Held on 6th March 2020

Organized by: Department of Management Studies, University of Madras

Published: Mar 24, 2020

ROLE OF LEADERSHIP SKILLS IN SUCCESS OF WOMEN MSME ENTREPRENEURS OF CHENNAI

1-6 Dr.D.Gomathy, Aruna L

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A STUDY ON EMPLOYEE’S PERCEPTION TOWARDS CORPORATE SOCIAL RESPONSIBILITY

7-18 Dr.R.Rangarajan, J.Rubasree

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AN EMPIRICAL STUDY ON MANAGEMENT SKILLS WITH SPECIAL REFERENCE TO MANAGEMENT STUDENTS OF CHENNAI CITY

19-26 J. Ramesh Kumar

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EMOTIONAL INTELLIGENCE AND ITS INFLUENCE ON TRANSFORMATIONAL LEADERSHIP

27-32 K.C. Bharanidharan

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A STUDY ON PERCEPTION OF DATA ANALYTICS TOWARDS BUSINESS LEADERSHIP AMONG HR PROFESSIONALS IN CHENNAI

33-48 Dr. S KrishnaKumar, Hithaeishini K R

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SOCIAL NETWORKING SITES AND CONSUMER BUYING BEHAVIOUR

49-56 R.Mahashree, P. Yamini

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APPLICATION OF HR ANALYTICS IN DETERMINING FACTORS INFLUENCING QUALITY OF WORK LIFE AMONG EMPLOYEES

57-64 Dr.Monalika Dey

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A STUDY ON THE FACTORS THAT AFFECTS THE EXCESSIVE MOBILE PHONE USAGE AMONG UNIVERSITY STUDENTS IN INDIA

65-76 Dr.T.Padmavathi

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DIGITAL BANKING IN INDIA: A REVIEW OF TRENDS, PACE AND FLEXIBILITY IN FINANCIAL TRANSACTIONS

77-84 Poorna Chandran K R

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FACTORS INFLUENCING GREEN PURCHASING BEHAVIOR IN HIGH INVOLVEMENT PRODUCTS

85-94 Saranyamalini M, Senthilkumar, Dr. KP. Jayanth Kumar

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DATA SCIENCE ANALYTICS IN FINANCIAL MARKETS

95-102 K. Senthil Velan, Dr. S. Usha

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CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY WITH REFERENCE TO CONSUMERS OF CHENNAI CITY

103-108 N.V. Suresh Reddy, Dr. R. Thenmozhi

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A STUDY ON SUPERIOR SUBORDINATE RELATIONSHIP IN SATTUR TALUK OF VIRUDHUNAGAR DISTRICT

109-118 S. Umamaheswari, Dr. Marimuthu, KN

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A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT

119-122 Vaishni. V, Namratha Atluri

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DIGITAL CONVENIENCE NO PRIVACY: TWO FACES OF E-COMMERCE ERA

123-134 P. Vikrant Kumar, Sai Marisetti

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